Facebook interested in getting into the search business?
When it comes to the Internet, things can change very quickly. Giants crumble unexpectedly, and newcomers quickly become the ‘hot new thing’ on the net.
We’ve seen the fall of My Space, Yahoo and Adobe Flash all within the last decade. This is a clear testament to the rapid pace at which things can change. Today, search is dominated by Google, but could this eventually change?
It seems that Facebook might be eying the search engine business. Why would a social network want to get involved in such a risky, expensive business?
A few reasons I’d wager. The first reason is that sales from advertising are beginning to slow down. The second reason might have to do with Google+. It’s no secret that Google’s “Plus” social network is not only a potentially major threat for Facebook, but it’s also obvious that Google has already integrated its social network into its search endeavors. Perhaps Facebook figures it’s best to fight fire with fire?
What indication do we have that Facebook is taking search seriously? On Tuesday Facebook CEO Mark Zuckerberg had several things to say about his company at an industry conference. What seemed to excite the crowd the most was that he briefly mentioned search and seemed to hint that this could be a future target for the company.
Could Facebook compete in this market? According to several analysts, such as Gerry Campbell, Facebook might be one of the few companies that could truly take on Google’s search in a big way.
Campbell also mentioned that Facebook wouldn’t have to create a full index of every site on the web. As an alternative, they could use its 955-million user social network. They could even combine this with external sites that have Facebook link buttons.
Anyone interested in the idea of Facebook Search?
The Greenlight marketing agency decided to find out if consumers were actually interested by conducting a survey.
While 78 percent either said they weren’t interested or likely wouldn’t use it, that also means that there were users that were intrigued by the idea. Only 5 percent flat-out said they would definitely use it. Seventeen percent expressed possible interest in such a service.
Stockholders are taking notice in the comments too. Wednesday’s regular trading session finished with a 7.7 percent increase at $20.93. This was the biggest one-day gain that Facebook has ever seen.
What do you think? Would you be interested in using Facebook for search? Or would you prefer to stick to Google or another competitor?