So you say the Facebook app sucks? You said you don’t like Timeline’s look on your mobile browser? Then you’ll enjoy the news straight from Menlo Park, a promise of epic proportions, that Facebook will be updating its entire armada of mobile apps every 4-8 weeks.
The reasoning behind this new strategy straight from the source:
We now schedule predictable and explicit dates when we cut from mobile feature development to testing, stabilization, and polishing. This allows engineering to move fast, keeps the apps in a shippable state, and generally removes ambiguity about when code will ship. Moving to a date-driven model means that stability and performance updates, or user-ready features, don’t need to wait on another feature to ship.
In laymen’s terms: better, faster, harder, stronger. It used to be the case, Facebook would only “ship out” releases to their mobile apps when an itemized bunch of goodies was ready. Facebook noticed a repetitive problem with this assembly line technique. They quipped,”We’d decide on a bundle of features, furiously work on them, test them, and ship. Great updates we had already finished sometimes took longer to get into people’s hands because we often had to wait for additions and tweaks that threw us off schedule.”
Now the mantra seems to be to combine efforts into bettering the mobile experience, as it has been over time with its Web interface. Recently, the company has been spinning out two updates a day for that version. Unfortunately, the resource-intensive task of doing the same for mobile apps is not in the task list for the social media giant. That’s fine by us: today’s Facebook for Android update was available for screens worldwide a measly 4 weeks after the last version was unveiled. Not bad, Mark. Not bad.
What is your take on the Facebook promise? Do you think they can hold to it long-term? Will it change your usage of the mobile app, knowing it may get better with time?