Facebook Advertisers can now choose which mobile OS and device their ads target

November 2, 2012
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facebook Advertisements have really grown up in recent years. You still find them everywhere but the primary marketing strategy is no longer tossing a giant picture on a billboard and hope someone drives passed and gets interested. Now, advertisements are internet based. They show up on Google, Facebook, and other various websites to entice people to check out the product. Facebook has taken it a step further.

The new feature for Facebook advertisers is that they can now target specific mobile operating systems and specific mobile devices. So if you’re an Android developer and you’re paying for Facebook ads, you can have your ads show up only on Android devices. That way you’re not paying to have them show up on iOS devices or other devices that can’t use your app.

For now, the only two mobile operating systems it supports are Android and iOS. So no Blackberry and now Windows Phone options for right now. If you do select Android, you can then select the OEM as well. So if you only want to advertise to Android users with HTC phones, you have that option as well.

So Facebook will start showing ads that are actually relevant to me?

That seems to be the long and short of it. With ads that target specific people, it is more likely that those people will click on those ads. As an example, if there is a company out there that only makes cases for Samsung phones, they can advertise only to Samsung customers.

As Tech Crunch points out, non-mobile companies can get in on this as well. So products that companies may expect Android owners to buy can more closely target Android users. For instance, iOS products can’t use a SD card. So SanDisk probably will probably stop sending their ads to iOS users.

As much as advertisement can get in the way, this is actually good news. Over time, mobile users will stop seeing ads that clearly aren’t geared for them. You may even see an ad for an app, a product, or a service that you actually want. It’s a strange world, you never know.

By directing ad content to specific users, advertisers can make a better use of their money. Is this a good move by Facebook? Tell us your thoughts.

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