Chromecast sold every 4.5 seconds on launch day in the UK

by: Robert TriggsApril 1, 2014

chromecast angle aa

Google’s Chromecast might seem like a commonplace piece of technology by now, for those of you in the US, but us lot across the ocean in Europe only managed to get our hands on the device a couple of weeks ago. Despite the delay, Google’s little streaming device is proving to be hugely popular over here as well.

Dixons Retail, owner of the UK electronics store chain Currys, has revealed that it sold a Chromecast every 4.5 seconds on launch day. This purchasing frenzy left Dixons briefly out of stock and resulted in one of the most successful launch days for any product sold by the retailer. A company representative compared it to the launch of Apple’s iPad. Not only that, the Chromecast is still holding the “#1 Best Seller” spot in’s computers and accessories department.

“We’ve sold millions of Chromecasts to date, and we hope to replicate that success in Europe.” Chromecast spokesperson

The Chromecast’s European success hasn’t been limited to just the UK. In Norway, electronics retailer Elkjøp also received surprisingly high levels of demand, which resulted in the company ordering a second batch of 40,000 units just a few days after the initial launch.

Google has declined to comment on the exact number of Chromecast’s shipped so far, but it’s probably safe to say that the device has exceeded Google’s initial expectations. If you don’t own a Chromecast already, are you planning on picking one up in the near future?

  • cycad007

    The biggest disappointment with Chromecast for me was it *NOT* being able to livestream from YouTube. I guess my “unrealistic” expectation was that it would be able to cast anything in YouTube.

  • tony solinan

    Will the Chromecast be available in Ireland, and if so will we be able to use it like the USA and UK?

  • dennisbarkercv

    I will be getting one.I’ll put it on my birthday list.

    • AbbyZFresh

      a cheap $35 device on a birthday list. You can buy it right now. You deserve better than that as a gift. ;)

  • do1984

    Sure I am, once they launch it here in Brazil. :/

  • Mark Brough

    This must be marketing hype on the part of Dixons Retail. I bought mine on launch day at PCWorld in central Bristol, one of the UK’s larger cities. There was no promotion, none on display. I had to ask around, and discovered they were in a back room. I asked, and was told they had sold four others.

    Come on Robert, do YOU believe this press release?