Google may have overtaken the iPhone with its Android platform. While Apple changed the smartphone game when it first released the iPhone in 2007, Android has fast overtaken iOS in mobile phone shipments. However, tablets are a different thing altogether, and Google's own executive chairman Eric Schmidt admits it.
In a speech at the Motorola press event this Wednesday, Schmidt highlighted how 1.3 million new Android devices are activated each day. However, only 70,000 of these are tablets. The former CEO admitted Google was “late to tablets.”
Apple radically changed the concept of tablet computers when it introduced the iPad in 2010. Prior to that, tablet computers were mostly touch-enabled implementations of otherwise clunky desktop-based OSes like Windows. After the iPad's launch, manufacturers ported Android into devices with bigger screens, but none of these have really caught on to the market's interest, except perhaps for a few devices, like the Amazon Kindle Fire and the Google Nexus 7.
Google's own Nexus 7 is rising in popularity, and Android fans are anticipating the launch of amazon's next Kindle device. Will these eventually help increase Android's market share in tablet computers? It's better late than never, I guess. And even Apple itself was not exactly the first company to the tablet market. Google may yet have the chance to make a big impression on the tablet market in the future.