EE is the UK's only carrier who offers blazing fast 4G LTE data speeds. When data speeds are higher people tend to consume more data. Thankfully, EE has begun offering its users a 20GB data plan in order to make things easier for its power users.
The data plan sounds nice and all, but there is one downside. In order to get on this limited plan, you will have to sign a 12 month pact with the carrier. Additionally, the data plan will cost £46 per month. That is the equivalent of $73 US dollars. It is a lot cheaper in the UK than it is in the US. Verizon and AT&T's 20GB mobile “share” data plans are ridiculous.
For less data savvy users EE will offer a smaller data cap at 8GB for £41. That is the equivalent of $65 US dollars per month. It's obvious which plan is the better deal here. But keep in mind that these are SIM-only tariffs. Additionally, EE says you can grab this 20GB data plan with a subsidized device on a new two-year pact with the carrier for £61 a month.
No doubt this new plan will encourage some users to switch their devices to a 4G LTE compatible device. At this rate, Strategy Analytics’ prediction of 1.6 billion LTE connections might be accurate. Even more so when other other carriers in the UK begin rolling out their LTE network.
This is a smart decision from EE. Customers from other carries in the UK like O2 and Vodafone may find the new plan appealing. Then again, Three UK's unlimited data plan for £15.90 is quite appealing as well.
Due to EE owning the UK's only LTE network, its prices tend to be higher than most would want. EE will need to watch out though. Other carriers will be rolling out their LTE data network later this year. That's when the real competition will begin.
Those interested in the new 20GB data plan need to act fast. The plan will only be available in stores from now until February 28th.
If you are a huge bandwidth user, this new data plan will no doubt make your bill from EE easier to swallow. You can kiss overage charges goodbye!
Will you be picking up EE's new data plan?
EE ANNOUNCES NEW SUPERFAST 4GEE PRICE PLAN OFFERS
· £31 per month superfast 4GEE promotional price plan to launch on the 31st January
· New 20GB ‘super-user' 4GEE plan also introduced from £46 per month on SIM only for a limited period
22 January. London. EE, the UK's most advanced digital communications company, today announced a range of new 4GEE promotional price plans. The new packages are designed to provide consumers with an even greater choice of 4G options to suit their needs.
As a special promotion from 31 January until 31 March, a range of entry-level 4GEE plans is being introduced. For only £31 per month on a 24 month plan, customers receive unlimited UK calls and texts, and 500MB of mobile data, as well as the option to choose from a range of 4G smartphones for a one off fee such as the HTC One SV LTE or Nokia Lumia 820 which are available from just £29.99 (a saving of £90 on existing EE deals). Customers on 24 month plans can also take their unlimited calls and texts abroad with them to select destinations for just £5 more per month1 while those looking for flexibility can get a 12 month plan for only £41 per month.
Additionally, after listening to customers, EE will be launching a new plan offering 20GB of mobile data. The plan addresses a small number of ‘super-users' (currently fewer than 1% of 4G customers), who have shown a desire to use more than the 8G of mobile data that is currently available on EE's largest 4GEE plan. The 20GB plan, which is rolling out across retail channels from today, will be available on a 12 month SIM-only plan at a special rate of £46 per month for the full length of the plan if they sign-up between now and the 28 February2. The bundle comes with unlimited UK calls and texts and is also available with the very latest 4G handsets for £61 per month on a 24 month plan to customers who sign-up by 28 February3 . EE is also introducing a new SIM-Only 12 month 8GB plan for £41 per month.
Pippa Dunn, Chief Marketing Officer at EE, said: “It's our aim to offer consumers the most comprehensive range of 4GEE price plans. With these new options we're looking to not only make 4G smartphones even more accessible, but offer even greater value for the small number of super-users out there – ensuring EE really does offer a package that's tailored for all customers 4G needs.”
EE's superfast 4G offers a revolutionary mobile internet experience, delivering speeds typically five times faster than 3G4. The power of 4G enables tablet users to push the limits of their devices even further, allowing them to download, stream and browse the content they want, even quicker than before. In addition to superfast speeds, EE customers will also benefit from:
· EE Film – the UK film service that combines 2 for 1 cinema ticketing, listings, trailers, film downloads and streaming in one place
· EE Wi-Fi – access to millions of wireless hotspots across the UK, at no extra cost
· Discounted superfast EE fibre broadband – so they can enjoy blistering speeds at home and on the move
EE's 4G service will be available in 35 towns and cities by the end of March 2013, bringing superfast speeds to even more consumers and businesses across the UK.
Full details on the new promotional plans, including terms and conditions, will be available shortly in EE shops as well as on www.ee.co.uk