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Developers are still making more money on iOS, but the gap is quickly shrinking

by on November 6, 2012 7:58 am
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Put yourself in the shoes of someone who writes software to feed a family of four. Which platform are you going to support? The one that has the prettiest user interface? The one that's open source? None of that matters, you're going to write for the operating system that can give you the most revenue. Despite recent data showing that Android powered three out of every four smartphones sold in Q3 2012, developers are still making more money on iOS. It's not all bad news however. The gap between how much a developer makes on Apple's platform versus Google's platform is quickly shrinking.

According to App Annie, 44% of all app revenues were made via the Google Play Store in September of this year. That numer was less than 30% just a few months ago. Distimo's data shows a similar trend, though they say developers are still making 2.5 times more on iOS than Android. Flurry's numbers show that in February 2012, for every dollar made on the App Store, developers made $0.23 with Android. That number rose to $0.47 in September. And finally there's VisionMobile, who is the lone wolf in saying that Android developers are actually making more than iOS devs.

What can we learn from all this? Apple's iOS platform will continue getting applications first because people like making money. Nothing wrong with that. At the same time, while developers used to look at Android and say it was impossible to make a living, the data now shows this is no longer the case. Developing for Android might still be a pain in the ass since over 50% of devices in use are on a two year old version of the platform, but you can't ignore the number of Android users in the wild.

Disclosure: Stefan has done paid work for VisionMobile in the past, specifically work involving the economics of developing content for different mobile operating systems.

WRITER

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Stefan has been writing about the mobile phone industry since November 2006, and he even worked at Nokia in 2008 and 2009. He's owned every Nexus device to date, which is a fancy way of saying he dislikes skins. Follow him on Twitter (@WhatTheBit), but be prepared, he complains about the weather a lot.

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Comments
  • http://twitter.com/LiiIiikEaBau5 LiiIiikEaBau5

    Dear devs! Leave facebook and make your own book!

  • AndroidDev123

    Once they introduce ads into the feed, I’m sure it’ll be one of the best ways to promote apps. Other than that, “chat heads” popping up over an uncontrolled part of the app instead of in a reserved notification rectangle at the top of the screen isn’t really something I’m looking forward to.

  • MasterMuffin

    First Blinkfeed and now this!

  • Michael Grabowski

    It’s a shame because – at least for me – this UI is perfect, save for one or two bottlenecks. The major one being Facebook exclusivity. But the simplicity and visual flourish of the skin, combined with complete open app integration would be great!
    And the chat bubble thing is pretty cool, but implemented wrong. The way I’d think would be better would be like: You get a message, it shows up like a traditional Android notification, you tap it, and the chat comes up, then, say you wanna use another app for a second but still want the chat there, thats when you minimize it into a chat head bubble, and open/swipe away accordingly.
    Just an idea.

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