Dell CEO vows they’re ‘not getting into’ smartphones

by: Nate SwannerSeptember 13, 2013

Michael Dell

In an interview with CNBC, Dell CEO and Chairman Michael Dell flatly denied the company would be getting into the smartphone racket. The struggling PC maker, who is in the process of privatizing the company, vows to be involved with tablets, but smartphones are best left to incumbents, in their eyes.

The Dell CEO went on to discuss their involvement with mobility, saying that Dell would rather provide back end support for those who offer mobile devices, such as secure access to cloud storage. Dell feels that securing data is their key business, and notes Dell will seek more enterprise customers moving forward.

Moving forward, Dell will have five key areas to focus on: Enterprise, expanding their “sales capacity” through partnerships, emerging markets, customer satisfaction, and PCs and tablets. Dell referred to tablets as “cloud client computing”, a spin on the familiar “virtual PC” tag sometimes given to high-end tablets and phones.

Dell has tried — and failed — at establishing a footprint in the smartphone sector. Fresh of a successful bid to buy his company back from investors, Michael Dell seems to be very secure in where his company is going, and it won’t be into your pocket. Worth note is that Dell also has eschewed Android in favor of Windows for their tablet line, including the refreshed Venue brand. The soon-to-be-private company has no Android device, and there is no indication they’ll have one in the near future.

  • Ryan Castle

    This folks, is the beginning of the end of another company.

  • RaptorOO7

    It depends on where they are going with the integration. They certainly do have a number of business services and solutions, so the real question is how will they get into the corporate side since so many are focused on BYOD and that end users are driving the mobile adoption with BYOD.

    Dell needs to get solid tablet solutions for both Android and WIndows (Not RT).

  • bob

    Dell smart phones? Do they come in pairs so I have one to call tech support with when the other fails?

    • They are really not that bad. Decent stuff for the price, especially for an OEM. Sure their plastic look terrible and their BUILD quality is nowhere near a Mac, but their components are ok, just ok.

  • tendoboy1984

    What is this article talking about? Dell just announced two Venue Android tablets a few days ago, so clearly they are interested in the Android market. But they won’t be able to compete with Asus, Samsung, HP, etc.