How awesome is Sony’s Xperia Z? Pretty awesome, right? And not just on paper, as it’s been collecting rave review after rave review, including from our own Joshua Vergara. It’s not flawless, but it’s definitely close.

But you know what could make the 5-inch waterproofer even more attractive? No, not an ad campaign featuring half-naked wet models. A price cut. Ask and it will be given to you, seek and you will find.

That is, if you reside in the UK and know exactly where to seek. Or if you follow our advice and head on over to Buymobilephones.net, an online retailer that’s recently kicked off an unbelievable promo. As part of the special offer, you can get the Xperia Z for absolutely no upfront payment with T-Mobile contracts.

Big deal, some of you might say, Orange, Vodafone and EE also have the handheld up for grabs for free. Yes, they do, but on steep plans with between £36 and £41 monthly fees. Instead, if you choose T-Mo through Buymobilephones, you’ll only have to cough up £26 a month.

And you even get a generous Full Monty plan including unlimited texts, 500 cross-network minutes and unlimited data. Granted, you are restricted to normal mobile browsing alone, so don’t be expecting to download movies at blazing fast speeds via your Xperia Z. Then again, that’s a very small price to pay to take advantage of this promo, don’t you think?

It’s also becoming more and more difficult to hold out for Samsung’s Galaxy S4 or Motorola’s X Phone. Damn you, Sony, and your unexpected rise from the ashes!