Dead Trigger is free because of “unbelievably high” piracy rate in the Android ecosystem

by: Chris SmithJuly 23, 2012


Dead Trigger, a popular zombie-killing game made by Madfinger Games (the creators of Shadowgun), has been recently updated to offer more interesting content, but it also made available as a free download from the Google Play store. The game used to cost just $0.99, but the company decided to make it available free of charge to interested gamers.

The reason for such generosity? Simply put, “unbelievably high” piracy of the game, even if it only used to cost a dollar to buy. The statement comes straight from the game maker, which posted it on its Facebook page to explain the change in pricing for the Android version of the game – the iOS version still sells for $0.99. Here’s the full comment on the price drop:

Regarding price drop. HERE is our statement. The main reason: piracy rate on Android devices, that was unbelievably high. At first we intend to make this game available for as many people as possible – that’s why it was for as little as buck. – It was much less than 8$ for SHADOWGUN but on the other hand we didn’t dare to provide it for free, since we hadn’t got XP with free-to-play format so far. – However, even for one buck, the piracy rate is soooo giant, that we finally decided to provide DEAD TRIGGER for free. Anyway – DEAD TRIGGER is not FREEMIUM, it always was and still remains FREE-TO-PLAY, that means, all players are able to play it without IAP [in-app purchase]! We stand up for this statement, because all members of our team are playing (and enjoying) DEAD TRIGGER without IAP.

With that in mind, we’ll remind you folks that developers also need to make money off of their creations in order to be motivated to offer more equally impressive apps in the future. That goes double for game developers, who work a lot to come out with new titles, app updates and more content. So if you use to pirate apps that cost less than what you pay for coffee each day, you may want to take a step back and reconsider that course of action.

  • I have pay for Dead trigger but I am using a pirate version that enable Tegra 3 Graphics in my Galaxy Tab 7.7. Why the developer make the best Graphics exclusive for Tegra 3 Devices if the game runs perfect on non Tegra 3 Devices?

    • Because they did a deal with nvidia. I hate it because it fragments the Anroid app landscape.

      • I wish android games would have proper shadows in all of their games like IOS tried to do. From what I have read the shaders on the tegra 3 are pretty powerful so it irks me to play a great looking game like Shadowgun or dead trigger and all they have for shadows is blobs. Hell the original Xbox had real tile lighting and shading, come on guys (game developers), give us at least something in the shadows department.

    • Tegra 3 effects is not commercial trick. It has practical and technical reason. We are based in Brno, and we cooperate with NVIDIA really very close. They are the only complany that provides us with their devices – that means all tegra 3 devices that are available. Just imagine how many android devices are at the market – and if we want to test our games on some of them, usually we have to buy it. Thanks to NVIDIA we were able to test our games on all tegra 3 devices and to say – “yes, it will work. We can spread it among players and tell them – look at these amazing features!” – and we know for 100% that it will work and not ruin or crash the game. FYI: If tegra 3 features are working on your non-tegra3 device – in fact it means, we are scoring…because it means that we have developed graphically stunning game that is running pretty well even on weaker devices, don’t you think? :)) Greetings from MADFINGER Games

      • “we are scoring” …while you’re effectively slandering the entire android gaming ecosystem. Nice job.

        • no it doesn’t. It means the game is well programmed to the point where it will play on “weaker systems.” This is a great thing. Look at the botched results of Syrim when it came out, and how horrid it was from the bugs for PC and PS3. The game was nearly unplayable even on top notch custom built rigs like mine. 20-30fps using DX9c in game with no AO is NOT because the game is so “good,’ no, its because the game was programed poorly.

          So Madfinger is scoring big-time by making a game work on all plats with tegra features, even when they didnt intend it to.

          • No it doesn’t what?

  • IceBeam

    I wonder if it isn’t the same thing like in the movie seen – if something is free a million people will check it out – that doesn’t mean that million liked it, and it most certainly doesn’t mean that if the only option had been to pay for it that that million people would have paid for it. On the contrary the vast majority wouldn’t have given you the time of day if they had to pay to start with. Ie, you haven’t lost out on many sales.

  • Edward

    I’m a kid and I know I can spend $1 to buy games or apps. But how do I pay? With its I can just go to Walgreens and buy an iTunes gift card then use it to buy, but google play store requires credit card to buy, and of course I don’t have a credit card. Google should make “Google Play gift cards”, it’s like they think kids and teenagers these days don’t know what android or computer is

    • ask your mom to buy you prepaid Visa card.

  • tBs_Battousai

    So is there NO WAY to protect an app from piracy? Seems a bit of a drawback to the ecosystem if that is indeed the case…

  • Jane Doe

    Perhaps its mostly the sort of people attracted to violent zombie games that are pirates??? I find your bloody pictures offensive and almost want to unbookmark Android Authority to avoid looking at them…

  • Anthony

    they pirate because they don’t know to use credit card. Of course their mom won’t allow them to lend her cc easily. Maybe if we can purchase with our operator credit it will be far easier