Cyanogen’s new brand identity is centered on choice, security, and openness

April 4, 2014
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cyanogenmod logo

Back in fall, when the developers of CyanogenMod teamed up to form Cyanogen Inc., we were told that a fresh visual identity is in the works, one that would reflect the values and aspirations of the ambitious new project.

Now the new identity is here, and at its center stand three core values: customization, security, and openness.

Naturally, customization means that users are given the power to make their smartphone or tablet truly theirs. “This is my phone. There are many like it, but this is one is mine,” reads Cyanogen’s introductory graphic, and that truly is a great way to summarize what’s special about CM in particular, and Android in general.

cyanogen brand identity

Security is a hot topic in the age of massive hackings and government snooping. Cyanogen has been baking several security and privacy features in its software, including the WhisperPush secure messaging system. Expect more in the future.

Open source, the third core value of Cyanogen Inc., is a commitment to maintaining the project’s roots in the open source community. When Steve Kondik and his team created Cyanogen Inc., there was some controversy on the project’s licensing model and future as a commercial endeavor. The dust has since settled, and the CM open source project is still thriving, powered by the work of Cyanogen’s growing team of full time developers.

The old mascot of the project, Cid will live on, said community manager Abhisek Devkota, as a symbol of the CM community: “Cid belongs to the community, he is yours, not the company’s.”

The next big  hurdle for Cyanogen is the release of the OnePlus One on April 23. The OnePlus One is the first device designed specifically for CyanogenMod, with CM contributing to the conception of all aspects of the phone, software and hardware.

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