comScore: Android bags 64% smartphone market share in Japan, way ahead of you-know-what

August 21, 2012
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Another day, another region to conquer. When it comes to the preferences of smartphone buyers in Japan, it seems they like their gadgets to come in Android flavor.

The latest comScore research, which tracks smartphone ownership in the three-month period ending in June (Q2 2012), reveals that Android-equipped devices dominated the market with a 64% share. Coming second in the survey was Apple iOS with 32%, while third was Windows Phone with 3%. Commiseration to Nokia’s Symbian and RIM’s Blackberry as they only registered less than 0.5% combined.

The survey also shed some light on which brand was on the top of the mind of customers. The top phone maker for the quarter was Sharp with 22.6%, which was followed by Panasonic with 13.6%. Coming in third place with 11.8% was Fujitsu, while NEC and Sony battled it out for fourth and fifth place with 8.9% and 7.9%.

According to comScore, smartphones made up 23.5% of all mobile phone users in Japan, with over 25 million smartphone owners recorded in the quarter.  The country now has more than 102 million mobile phone users.

Clearly, as recent separate surveys done by Gartner and IDC have shown, everyone loves a little bit of Android in their digital lives.

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