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How to promote my app?

Posted Jan 14, 2015 by zbarni21

  1. Appz Promote

    Appz Promote Member Scrap Metal

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    Is there a cheap way to drive users to download paid apps ?
    I have a free version with ads, and then a paid version which is ad free
     
  2. rzbgzeml2840

    rzbgzeml2840 Member Scrap Metal

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    I think you should go to digital marketing company...
     
  3. cashmerecat

    cashmerecat Member Scrap Metal

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    Hi
    Of course promoting app for free seems a bit difficult but definitely doable.
    If you don’t have ad budget for the first time you should make a good ASO optimisation.

    I can advise few simple steps for a good start.
    1. The app name shouldn’t be long (up to 30 characters) and don’t over-use keywords.
    2. Icon and logo should be rememberable, and associated with your products/services.
    3. Create good screenshots and add a brief description to each screenshot.
    4. Add a demo of your app. To make short video - would be much valuable then thousands words and screenshots.

    The best tools that will help you with ASO are ASOdesk (absolutely must have thanks to very convenient competitors research), AppFollow (collecting and analysing feedback in stores), MixPanel (segments your audience showing freq of use, retention rate and conversion funnels).

    Also don’t forget to create app’s social media pages and manage in-store’s reviews.

    Good luck
     

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