Chromecast in 2014: international launch, more apps, open SDK and other devices

December 14, 2013
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The Chromecast may have a bright future next year, as Google plans to make the dongle available in multiple international markets, to bring casting support to more apps and make the SDK available to developers.

Google’s vice president of product management Mario Queiroz told GigaOM in an interview that the Chromecast will be launched in international markets in 2014, hinting that the scope of the international expansion may “pleasantly surprise” people. Unfortunately, actual release plans for the international roll outs have not been shared with the publication, so international buyers have to keep waiting.

Equally interesting is the fact that the company will finally release the SDK to developers, which means that (hopefully) more and more apps will get cast and mirroring capabilities. Renown CyanogenMod developer “Koush” has already shown what the device can do, at least until Google blocked some of his reversed-engineered apps.

Queiroz has also revealed that “hundreds of developers” have signed up to add Chromecast capabilities to their apps, with 40 devs from 30 companies having received access last weekend at Google’s headquarters to the latest, unreleased Chromecast SDK version.

Even though the SDK is not available to developers, Google will apparently make “a few more waves of Chromecast apps available in the near future.” Only recently, ten additional apps received Chromecast support.

Interestingly, Google has apparently had “serious conversations” with other electronics manufacturers about bringing the Chromecasting technology to other devices, so we may see Chromecast devices from other companies, or similar functionality embedded into other systems.

What Google did not disclose is how many Chromecast units it sold since unveiling it this summer, although the number has beaten internal expectations. The product has certainly enjoyed great success with the crowds, because of its simple, straightforward features, but also for its more than affordable pricing structure. From the looks of it, the Chromecast has clearly surpassed Google TV in popularity, a botched (even though not acknowledged) Google attempt to take over the living room.

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