Chromebooks comprise about 25% of sub-$300 PC sales

July 10, 2013
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Chromebook dominate sub-$300

While the PC market shrinks, Chromebooks continue to defy the trend. Whereas the ubiquitous Samsung Chromebook has dominated Amazon for some time, Chromebooks have now also taken about a quarter of the sub-$300 PC category.

As a Chromebook daily driver, I’m not surprised. The devices are wonderful; lightweight machines that will fit the needs of many. As Chrome OS continues to grow, so will the market share of Chromebooks. The richer the environment they exist in, the more attractive they become to consumers.

For what they are, Chromebooks are taking the mantle they deserve: lightweight devices, meant to ease consumers into the sublime brilliance of Chrome OS.

The world is moving toward a more mobile environment. Mobility is an important factor in our digital lives, and no laptop offers that better than a Chromebook. We no longer wish to sacrifice utility for mobility, and Chromebooks offer the best compromise for users. As packaged apps become a reality, the critics of Chrome OS will start to fade, and the platform will have true solutions for everyone.

This news should also highlight the difference in needs between those who would like to spend $300 or less for a computer, and those who need more. By Google’s own admission, Chromebooks are great as secondary machines. Many owners, as proud as they are, still need more utility. It’s great to see Chromebooks find their footing, but let’s not lose sight of the larger picture: they have a long way to go.

Comparatively, there aren’t many Windows computers at that price point, either. Those that do are often short-term deals at Best Buy, and come with dated processors that can’t properly handle Windows. They disappoint with their terrible performance, which probably helps Chromebooks gain traction with annoyed consumers.

For what they are, Chromebooks are taking the mantle they deserve: lightweight devices, meant to ease consumers into the sublime brilliance of Chrome OS. When we hear this same news about the $500-600 Chromebooks in a few years’ time, we’ll know the platform has truly arrived.

Comments

  • joser116

    Nate Swanner’s articles are very good.

  • http://www.facebook.com/robertalyon Robert Lyon

    I just started using the Samsung Chromebook and so far I love it. It is a little annoying that I had to get an old desktop working just to be able to print with a classic printer, but aside from that everything’s good. The boot and wake time is super fast and significantly faster than my 2010 Macbook Air. Moving to all Google is really integrating nicely for me, and while I was skeptical about the Chromebook, I’m definitely now a fan. Just wish the Pixel wasn’t so expensive.

    • Piyush

      because chromebook os is not a full fledge os , like macbook air so we can understand the bootup time.

      • http://www.facebook.com/robertalyon Robert Lyon

        Yes true, but for me at least that’s a positive. I want a lightweight system like Chromebook. I tried Chrome OS several years ago using Parallels on my Mac and thought it was a joke, but my thinking has totally changed now mainly because of macro issues like the economy which have caused me to reevaluate how I spend money. As soon as I get some time i’m selling the two Macs and then buying my wife an HP Chromebook. I’ll have a few hundred dollars left over.

        • Piyush

          than whats wrong with tablets.

          • http://www.facebook.com/robertalyon Robert Lyon

            I have a tablet too. I use my phone for 60% use, and about 20% tablet, 20% Chromebook depending on where I am and my position. I’m starting to feel that if I upped my phone size from 4.7″ to 5.5″ or so, I might not even go on the tablet.

  • Piyush

    chromebooks are not pc its a cloud service with broswer.

  • highflyingbull

    its sub $300 market, even acer and asus two former netbook makers quit on that segment 2 years ago.

    • SPM

      Acer quit netbooks and switched to completely Chromebooks in January 2013. Asus will do that later this year.