Chromebooks comprise about 25% of sub-$300 PC sales

July 10, 2013
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Chromebook dominate sub-$300

While the PC market shrinks, Chromebooks continue to defy the trend. Whereas the ubiquitous Samsung Chromebook has dominated Amazon for some time, Chromebooks have now also taken about a quarter of the sub-$300 PC category.

As a Chromebook daily driver, I’m not surprised. The devices are wonderful; lightweight machines that will fit the needs of many. As Chrome OS continues to grow, so will the market share of Chromebooks. The richer the environment they exist in, the more attractive they become to consumers.

For what they are, Chromebooks are taking the mantle they deserve: lightweight devices, meant to ease consumers into the sublime brilliance of Chrome OS.

The world is moving toward a more mobile environment. Mobility is an important factor in our digital lives, and no laptop offers that better than a Chromebook. We no longer wish to sacrifice utility for mobility, and Chromebooks offer the best compromise for users. As packaged apps become a reality, the critics of Chrome OS will start to fade, and the platform will have true solutions for everyone.

This news should also highlight the difference in needs between those who would like to spend $300 or less for a computer, and those who need more. By Google’s own admission, Chromebooks are great as secondary machines. Many owners, as proud as they are, still need more utility. It’s great to see Chromebooks find their footing, but let’s not lose sight of the larger picture: they have a long way to go.

Comparatively, there aren’t many Windows computers at that price point, either. Those that do are often short-term deals at Best Buy, and come with dated processors that can’t properly handle Windows. They disappoint with their terrible performance, which probably helps Chromebooks gain traction with annoyed consumers.

For what they are, Chromebooks are taking the mantle they deserve: lightweight devices, meant to ease consumers into the sublime brilliance of Chrome OS. When we hear this same news about the $500-600 Chromebooks in a few years’ time, we’ll know the platform has truly arrived.

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