Christmas Day is obviously the biggest day of the year when it comes to smartphone activations. However, this year, we saw an enormous increase in activations compared to last year. On Christmas Day alone, there were 17.4 million activations, which is 2.5x the number we saw a year ago. This points to our society’s overwhelming shift towards smartphones and tablets in the past few years.
Flurry Analytics, the group responsible for the data, achieves these statements by monitoring 250,000 apps. This monitoring gives them access to data that includes about 90 percent of all activated devices. The data usually checks out when compared to announced figures put out by Google and Apple, but if it doesn’t, the group adjusts the data accordingly.
To really put the popularity of device activation on Christmas Day into perspective, Flurry tracked activations throughout the entire month. The results showed that on Christmas Day, activations exceeded the rest of the month by 332 percent. Consequently, a similar increase in app downloads occurred, with app downloads on Christmas Day being 112 percent higher than app downloads throughout the rest of the month
Perhaps one of the biggest surprises was that on Christmas Day, there were actually more tablets activated than smartphones. This is interesting because generally, speaking, tablets are adopted as second devices to accompany smartphones. This translates to prove that more existing users were updating their arsenals as opposed to new users trying out smart-devices for the first time. It also shows that Google’s and Apple’s latest tablet pushes have been working.
When all was said and done, the biggest winners were iPads and Kindle Fires. While some may think this is surprising due to Google’s latest Nexus releases, it really isn’t. This is due to the fact that the majority of Google’s Nexus line was sold out leading up to and all the way through the holiday season.
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