Give a little charity with Google’s One Today app

April 19, 2013

    One Today

    Android users now have a simple and social way to help charity. Developed by Google, the new app known as One Today is official and is part of the search giant’s charity projects, as it encourages Android users to help nonprofit organizations: “Do a little. Change a lot.”

    The idea behind the app is to let people donate $1 to charity. Every day, a different organization project is presented, from efforts to protect cheetahs and rhinos to training schools in imparting best practices of empathy in children. If the user happens to be interested in the project of the day, he or she can opt to donate $1 for the cause. All users are only restricted to a single buck per day, although they can invite their friends to contribute and then try to match the overall donated amount up to a certain limit.

    Google also aims for transparency and to show every benefactor that their contribution is spent well and has made a difference. While the company has stated in the One Today FAQ page that it does not endorse any nonprofit projects included in the program, it has provided program policies and guidelines for all projects to comply with. Any user who believes a project is misleading or violating a policy can report it by sending feedback.

    Are you feeling charitable? Head to the Play Store now and download One Today. Take note that the app is currently available through limited pilot in the U.S. Anyone interested must still visit the One Today website and request an invite in order to use the app. Alternately, check out Humble Bundle to get multiple games while at the same time support charity.

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