Cellcontrol demoed at CTIA 2013, allows driver identification [video]

May 22, 2013
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CellControl

Cellcontrol’s  new feature called DriveID, allowing it to prevent only the driver of the car from using his phone, is demoed in the video Android Authority took at CTIA 2013, alongside the other features of the driver security protocol.

Android Authority’s Joshua Vergara has received a first-hand demo of the features Cellcontrol offers in order to keep drivers (and especially teenagers) safe while behind the wheel.

Until we get driverless cars on every road, it’s a good idea to keep teenagers from using their phones while driving, and Cellcontrol is a great way of doing just that. It has a module that plugs into the car’s OBD2 port and communicates with your phone (any car made later than 1996 will have that port, so you shouldn’t be too worried regarding compatibility).

The device won’t allow you to use your phone when the car is moving, meaning it prevents access to calls, e-mail, Facebook or Twitter. Instead it shows a lock screen, as you can see in the image below. Apps or calls from certain contacts can be whitelisted so, for example, the teenager does get calls from the parents and can use the GPS navigation on the smartphone (emergency calls are always possible). You can even get notifications when the driver goes over the speed limit, for example.

CellControl

The problem was that, if a passenger was in the car, he couldn’t use his phone, either, even if he wasn’t driving. As you’ll see in the video below, a solution has been found to this problem, in the form of a solar-powered box on the widescreen, which creates zones in the car. It distinguishes between the area the driver is in and the one for passengers, so passengers can use the phone, but the driver can’t.

The technology is called DriveID and you can watch it at work in the our demo video below:

While the Cellcontrol device costs $89 and can be bought from Walmart, the new DriverID device is coming in Q3, with the price not known yet.

Show Press Release

CellcontrolTM Unveils Groundbreaking Driver Identification Technology at CTIA 2013TM

LAS VEGAS (May 21, 2013) – Today CellcontrolTM, the world’s leading technology to stop distracted driving, unveiled the industry’s first and only driver identification platform, DriveID, at the mobile industry’s largest event, CTIA 2013TM. This groundbreaking technology allows Cellcontrol to accurately detect who sits in the driver’s seat, and only apply a safety policy to that individual’s mobile devices – leaving passengers free to talk, text, email and browse.

With the addition of DriveID, Cellcontrol continues to overcome industry usability challenges – providing the accuracy required for user-based insurance (UBI) programs and deeper distracted driving intelligence to protect drivers and their passengers.

According to distraction.gov, more than nine people are killed and 1,060 more are injured every day in crashes that involve a distracted driver. Further, drivers who use mobile devices are four times more likely to get into injurious crashes. Through its cutting edge, non-pairing Bluetooth signaling technology, DriveID brings a user-friendly distracted driving solution to families and fleets.

“The future of UBI and distracted driving prevention relies on intelligent driver identification – and we’ve accomplished just that with DriveID,” said Joe Breaux, chief technology officer of Cellcontrol. “Our company continues to innovate the industry through technology and usability advances, and we look forward to bringing DriveID to the marketplace in the coming months as we continue to reduce the number of preventable auto crashes.”

In the second half of 2013, consumers and fleet administrators can purchase a solar-powered DriveID standalone device, which is simply placed on a vehicle’s windshield. This device will integrate with Cellcontrol’s signature non-pairing Bluetooth technology to enforce usage policy, score usage, and/or audit usage of only the driver’s phone.

For more information, visit cellcontrol.com/driveid

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