Casio’s response to smartwatch competition? “We’re ready.”

September 2, 2013

Casio calculator watches

If you were concerned about how the endless stream of high tech companies entering the watch market would affect incumbents like Casio, maybe you shouldn’t. Kazuo Kashio, CEO of Casio, fired a salvo in response to the coming barrage of competition.

“We’re prepared” says the feisty 84-year-old CEO. “Suddenly, everyone’s discovered the wrist. We’ve known for a long time it’s prime real estate.”

Casio also has a few forays into the Smartphone realm, as well as a watch that links to a smartphone via Bluetooth to show incoming messages. The challenge will be combining the two into a competitive smartwatch concept, if Casio intends to compete in that realm. Kashio didn’t elaborate on what Casio hsa in mind, so we’re not sure if a Casio branded smartwatch is in the works or not. The current crop of smartwatches leave a lot to be desired, but those on the horizon may set the bar much higher.

The Samsung Gear will give us the first glimpse into the new wave of smartwatches that are actually smart. Along with the Omate TrueSmart, the two should be first in what could be a long line of very comprehensive wearables is nearing.

Just how does Casio plan to ready themselves? It seems they believe patience is a virtue in the ever changing technology market. Kashio was quick to point to the “calculator wars” of the 60’s and 70’s, which led them to chase everyone else out of the market, save for Sharp. In a time when the smartphone itself has made watches a thing of the past for many, patience may be a virtue that may not pay off.

Comments

  • George

    Meh…who cares?

    I suppose mostly businessmen have an attraction for casio.

    • n900mixalot

      Casio makes the G-Shock. Those are not typical businessman watches and are hugely successful.

    • Opinion

      i hv a casio watch,and it last for about 4 years+ now,i think if they came ut with good product,ppl will buy it

  • Kyle

    I haven’t worn a watch in over 10 years. For me, having a cellphone in my pocket every time I leave the house has made the watch obsolete.

    • Luka Mlinar

      And this is the most important argument no1 is making. But then we turn to tablets and how incredibly useless they are yes it didn’t stop Samsung and Apple on making billions.

      • Kyle

        “Tablets and how incredibly useless they are”. My doctoral program requires me to read about 200 pages everyday……100 of those being in .pdf. For me, a tablet is a necessity.

        • Luka Mlinar

          I’m sure a Football referee will make an argument just as good for watches yet for the majority of us; we don’t cary them and we keep our tablets on a shelf somewhere where we totally forgot we had one.

          • Luke Johnstone

            Lets be fair, some people do so little at work that a tablet is all they need to be productive ;D

    • End in sight

      Agreed.

      Check out that green watch in the photo. That’s better looking than the new Samsung design!

    • Seth Forbus

      Call me weird, but I kind of want a watch. If I was in some insane situation where I was stranded on an island or something, a watch would go for a few years and my phone wouldn’t. Definitely want one lol.

      • Kyle

        Learn to tell time by looking at the sun in relation to the horizon. I learned to do this while working at a golf course (to avoid tan lines).

  • poop

    “Kashio didn’t elaborate on what Casio hsa in mind”
    —————————————————^

  • duckingham

    but my wallet is not ready……………. T__T