According to a recent report, Mozilla’s Firefox OS should only expect to see around 1 percent of the global smartphone OS market in 2013, compared to Android’s 67 percent. The report says it could take as long as two years to turn this around, so should Google worry about Firefox OS at all, or turn their focus on other competitors?
Looking at 2013
TechCrunch reports that according to a report by Strategy Analytics, Mozilla’s Firefox OS will likely only see about 1 percent global market share, and Android is expected to keep its lead with 67 percent. As the first handsets to use Firefox OS will be aimed at the lower-budget portion of the market, that puts Firefox OS in direct competition with Android, with Android having the advantage of being there first.
While that may seem a bleak prospect for Firefox OS, Mozilla has made headway in getting handset manufacturers on board. Sprint, ZTE, Telefonica and Deutsche Telekom all have agreements in place to carry phones running Firefox OS, but whether that is enough to gain Firefox OS the footing it needs won’t be clear for some time.
The Real Competition
In the TechCrunch article, Strategy Analytics analyst Neil Mawston is quoted as saying “It took Android just two years from commercial launch to overtake Symbian and go from new entrant to established global leader, so things can change extremely fast in the smartphone industry.” This is certainly true, but while it was popular, Symbian didn’t have the same level of brand awareness that Android currently enjoys.
With Firefox OS, Aliyun, Tizen and MeeGo all being names that have appeared in recent news, it’s easy to focus on the competition they may bring to Google or Microsoft, but we often forget that they will be competing against each other as well. With each OS fighting to gain ground, competition will be fierce, and it isn’t likely that all of them are going to make it out alive.
Do you think that Firefox OS poses a threat to Android, or should Google worry about the more immediate competition from companies like Microsoft and Apple?