The US patent war between Apple and Samsung, ruled in the Cupertino-based company’s favor almost a week back, seemed to really hurt our good ol’ Sammy. Apple was awarded over $1 billion in damages, Samsung saw another $12 billion wiped out of its market value, and on top of it all there was serious talk of several Android smartphones being banned from sale very soon.
But what if the California jury’s verdict wasn’t all bad for Samsung and was even a blessing in disguise for the Koreans in certain aspects? We know that Sammy doesn’t have to cough up the damage money right now and they might well reduce that $1 billion sum or even get the verdict overturned at appeal. Meanwhile, the bans might never be instated and, even if they will, they’ll apply to older smartphones that aren’t exactly best-sellers anymore.
And now, in a very ironical twist of events, it is reported that Samsung sales in the US (particularly sales of the S3) have been boosted in the wake of the trial’s verdict, while Apple sales have plummeted. According to Trip Chowdhry, managing director at Global Equities Research, customers across the States “rushed” to buy Sammy’s flagship device in this past week.
Chowdhry’s research firm investigated several retail store chains to get an idea of how the verdict influenced Galaxy S3 and iPhone 4S sales, and the results are quite surprising. Costco, AT&T, Sprint and Verizon are all reporting boosting sales of the “best Android smartphone ever made”, while Apple’s handheld performed rather mediocre.
GER’s managing director couldn’t exactly conduct a wide survey in US retail stores, due to the limited time at his disposal, so his report’s conclusions should be taken with a small pinch of salt and are in no way representative for a nationwide trend.
Still, it’s pretty funny to hear how five out of five Sprint stores and three out of three Verizon locations reported that, since the verdict, the S3 easily outsold the iPhone 4S. In another scenario, two out of three Costco shops had sold both the T-Mobile and AT&T S3s, while the third only had T-Mo’s version still in stock. Finally, all five AT&T stores visited by Chowdhry informed him that sales of the Samsung Galaxy S3 had been “significant” recently.
It’s pretty obvious that this sudden boost in popularity for the S3 didn’t entirely come at the expense of Apple iPhone sales, but rather because of people’s misconception that Sammy’s super-phone might get banned from sale soon. Then again, I don’t think that Samsung cares why people buy the company’s gadgets, as long as they do and as long as the Android king can still battle it out with Apple and score at least some occasional wins.
This particular win might be even sweeter, considering that iPhone 5’s release is just around the corner and these are usually the times when Android sales are the ones that plunge or at the best, stay the same. Not to mention that the Galaxy Note 2’s unveiling should have also crippled S3’s sales. How do you like them apples, Apple?