Blu’s new Life Pro is world’s thinnest 5-inch HD smartphone

by: Gary SimsNovember 27, 2013

blu-life-pro-handBlu, the independent smartphone maker, has just unveiled its latest device – a 5 inch, quad-core smartphone which is just 6.9mm thick. The device features a 720 x 1280 IPS display and is powered by an unnamed 1.5 GHz quad-core processor with a PowerVR SGX554 GPU. Running Android 4.2, the phone has an aluminum housing and packs an impressive 12 megapixel camera.

According to the sales leaflet the Life Pro’s display uses Blu’s propriety View Display Technology which gives great viewing angles without the lose of color intensity or clarify.

The camera app includes features like face detection and continuous auto-focus and there is also an LED flash that uses BLU Bright+ Technology (whatever that is) that according to Blu allows you you take excellent photos even in low light conditions. To compliment the 12 MP rear camera there is also a 5 MP front facing camera.

blu-life-pro-specsWhen compared to the Samsung Galaxy S4 the Blu Life Pro is thinner and has a better front facing camera, however the S4 has a better display (full HD) and a slightly higher MP rear facing camera.

The device comes with 1 GB of RAM and 16 GB of internal storage, however there is no mention of any expansion options via a microSD card slot.

One area of concern is the supported 3G frequencies. According to the spec sheet it supports 850 MHz and 1900 MHz or 850 MHz and 2100 MHz. However it isn’t clear what this means as the word 4G is used but not 4G LTE. It is most likely that the 850 MHz /1900 MHz version is for use in the USA on networks like T-Mobile while the 850 MHz / 2100 MHz version is for sale internationally. Since the phone supports HSPA+ at 42 Mbps this is what Blu means by 4G, in other words fast 3G but not 4G LTE. The missing key number for the 3G support is 900 MHz which is used in lots of European countries.

The device, which is SIM unlocked, should be available soon from sites like Amazon for just $299 without a contract.

  • Jack Parker

    Probably a Mediatek processor considering the clock speed and GPU

    It COULD Be good at the right price, although If its priced anymore then £300 you could get yourself a nexus 5 for £295 or what im doing is buying a Sony Xperia Z ultra for £380

    • NeedName

      “1.5GHz MediaTek MT6589T Cortex-A7. Graphics of for the smartphone are handled via a PowerVR SGX544 GPU”

      via slashgear

      • Jack Parker

        Its no good then, A quad A7 is just as powerful as a dual A9, maybe even a bit slower, whats the point? Just spend a bit extra and get the N5

        • NeedName

          good for those in countries that can’t get the N5. . . or Moto G for the low price, but there are better devices for similar price even then.

        • wackenroader

          Cortex-A7 at moment is more powerful and battery saver than Cortex-A9. A quad Cortex-A5 is just powerful as a dual A9.

  • MasterMuffin

    but there’s one problem with this, the Achilles’ heel of every phone that tries to be the thinnest (or just really thin): battery life is probably absolute crap :)

    • Mohammed Azoz

      TRUE TRUE TRUE …. what ever the spics are … u can’t use them with no freeken Power ><

    • NeedName

      2500 mah battery, don’t know if it is replaceable or not. Shouldn’t be horrible for a 720p display, but I really don’t see the point in having the thinnest devices these days.

      • MasterMuffin

        That’s actually over average :O

        • NeedName

          I’d prefer ~3500 mah :)

          Waiting to see the next huawei ascend mate with over 4000 mah.

          • MasterMuffin

            I wait if Motorola will make a Moto (insert letter) with a 4000mAh battery and sell it internationally (better reliability and more updates compared to Huawei)

          • NeedName

            Well, I hope that Motorola starts allowing for hardware customization in which they allow you to pick more than just colors. . . like battery & screen size. But I don’t think that will happen for at least 6 months. . . probably much further away than that.

            I’d prefer a 6″ screen on my next main device, but might pick up a Moto G for giggles. . . at least we have choice — would really like the Nokia 1520 with Android :D

          • MasterMuffin

            Hopefully Motorola’s project Ara will become reality. And same here, Lumia 1520 with Android would be a serious phablet! I’ll just buy the Nexus 5 like I’ve been saying for the last ~6 months and be happy with it’s mediocre battery life (maybe a battery pack will be released!)

          • NeedName

            Project Ara would be great!!!!

            I’m somewhat disappointed with the N5.

            1. battery life. . .

            2. screen isn’t that great — appears to have rather poor off axis viewing, though you might get a good pane. Many say the N7 screen is much better.

            3. heavy handed thermal throttling — they (Google & LG) did the same thing with the N4 then updated it midway. This is seen in this iP5s Vs N5 speed test:

            The reason the N5 falls behind is because the throttling drops it to ~1GHz rather quickly.

            4. Speakers getting glue in them. I tested two N5 at BB. One was the managers personal device, and both had horrible speaker performance which apparently is due to glue getting into the speaker. Maybe they’ll fix. . . or maybe you will get a good one.

            2 thru 4 could be fixed by google. . . thus I’m holding off for now and waiting to see what else shows up.

          • MasterMuffin

            All good points. Now I’m depressed :D/D:
            I’ll just have to hope that I get one with good screen and speakers and I’ll just change kernel (maybe franco) so that #3 isn’t a problem!

          • NeedName

            fingers crossed you get a good one!

            Battery packs/cases

            Zerolemon said they will have one out for the N5 mid January.

            also. . .


            (HTC models fits the N5, I read)


            best of luck!

          • MasterMuffin

            thank you!

          • MadCowOnAStick

            yeah, just saying, the internet connection is sh*tty as hell when you’re far from a router. the viewing angles on my n5 are great… i don’t know what he’s talking about lol

          • MasterMuffin

            Maybe you should get closer to your router ;P I’ve heard of that screen problem from others too, it doesn’t seem to be as common problem as the speaker thing, but it’s still a problem

  • Alu Zeros

    Nexus 5 is a great phone but I got to give it up to the galaxy s4 Google edition. Great storage and removable battery

    • Toss3

      Yup the S4 GE and HTC One GE are the best android phones available right now.

  • Groud Frank

    So we have the View, One, Play and now the Pro. They are serious about expanding the line. With the exception of the Nexus 5, you’ll hardly find a better deal for around the same price; this is Chinese OEM cheap.

    • Moto G????

      • Tuan Ankh

        Heck yeah. Rather than the screen size, I doubt the Life Pro can be faster than the Moto G. The Snapdragon 400 and Andreno 305 are awesome. I don’t own a Moto G, but my Galaxy Mega has Snapdragon 400 dual 1.7 ghz and it is good at both everyday tasks and gaming, and way better than the MTK6589 quad 1.2ghz in the Life Play I owned.
        The Life Pro could be a good deal if the price was $200. But no, BLU does not compete in term of price. The Life Play was sold for $220 when the nexus 4 got down to $200 xD

  • MY

    Looks amazing and it’s been a little time now that I have my eyes on this company and I think this Xmas i’ll pull the trigger and buy one of their smarpthones. One thing I wished this #LifePro had was external SD card tray but seems that it doesn’t. So i’ll go with another one of their flagship instead of the Pro. Would also have been nice if they had it in #White :-)

    Edit: Seems like all their phones don’t have extra SD Card tray :-(

  • Fiendir

    Apple lawsuit in 3… 2… 1…

  • Vikas Ghavate

    Isn’t Lenovo K900 6.9mm thick too..
    I got confused when they claimed that its worlds thinnest phone.
    Also the specs of K900 is much better than this one…

  • Rayzorexe

    Isn’t the Huawei Ascend P6 thinner than this? at 6.2mm?

  • Guy

    What about the Vivo X3? It’s 5.75mm thick.

  • Peccamon

    Nice ad… Oh wait, they didn´t come up with that by themselves.