BLU intros its latest $199 Jelly Bean phones, the Studio 5.3 II and the rugged Tank 4.5

February 9, 2013
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Barely a week after BLU Products introduced its line of Tegra-3 powered Quattro smartphones, the company’s next two Android offerings are set to enter the U.S. market, the BLU Studio 5.3 II and the BLU Tank 4.5.

The BLU Studio 5.3 II, as the name implies, is the successor to last year’s 5.3-inch phablet. While the specs have been improved, it still comes with the same $199 price tag. Here’s a quick rundown of its specs.

  • Dual-core 1GHz Cortex A9 processor
  • 5.3-inch IPS display with 960 x 540 resolution
  • 4GB internal storage, microSD slot (up to 32GB)
  • 8MP rear camera with dual-LED flash
  • 2MP front-facing camera
  • 2,200mAh battery
  • Dual SIM capability
  • Android 4.1 Jelly Bean

Blu-tank-45-new

Meanwhile, the BLU Tank 4.5 is the company’s first rugged Android smartphone, and it can be yours for $199. Not only is it dust and sand proof, but it’s also water resistant. More of its specs below.

  • Dual-core 1GHz Cortex A9 processor
  • 4.5-inch IPS display with 960 x 540 resolution
  • 4GB internal storage, microSD slot (up to 32GB)
  • 5MP rear camera and a front-facing camera
  • IP67 certification
  • 1,760mAh battery
  • Dual SIM capability
  • Android 4.1 Jelly Bean

Both phones support 3G HSDPA connectivity and are offered unlocked. You should be able to grab them soon from various online retailers in America. Interested?

Show Press Release

BLU Products starts shipments on two new smartphone devices, bringing high-end performance with latest Android features for a sub $200 price point with no contract to US Consumers

MIAMI, Feb. 8, 2013 /PRNewswire/ — BLU Products, one of the fastest growing mobile phone manufacturers in the world started shipments today on the new BLU Studio 5.3 II and BLU Tank 4.5. Each device featuring a Dual Core 1GHz Cortex™ -A9 processor, with PowerVR™ SGX Series 5 GPU, 3G HSDPA connectivity, and running on Jelly Bean 4.1 OS, all of which ensures an enhanced user experience enabling fast operating speed for seamless multitasking, faster webpage loading and quick UI transitions. Rich multimedia capabilities include support for 1080p full HD video playback, and significantly enhance the user’s personal entertainment experience. The BLU Studio 5.3 II and Tank 4.5 were designed with a sleek minimalistic approach with smooth curves resulting in a stylish appearance for an exceptionally comfortable in-hand feeling.

“BLU Products maintains our determination and promise to continue developing worthwhile smartphone devices available unlocked, and contract-free to consumers in the US, at affordable pricing,” said Samuel Ohev-Zion, CEO of BLU Products. “We have achieved that in releasing two remarkable new devices, both at sub $200 retail pricing, with the latest technology, high-end performance and incredible build quality our customers can be proud of.”

BLU Studio 5.3 II

Following on the success of its predecessor – the BLU Studio 5.3, which was launched at the same time last year, the new BLU Studio 5.3 II features dramatically improved performance and features, while maintaining the same $199.00 Retail Price Point, unlocked, and contract free through several online retailers in the US.

Specifications Include:

* GSM Quad Band 850/900/1800/1900, HSDPA 850/1900 for US Markets
* 5.3 inch qHD (540 x 960) display with 208 ppi pixel density, including IPS technology, resulting in clear images with consistent and accurate color from all viewing angles
* 4GB Internal Memory expandable to 32MB with Micro-SD Card
* 8.0 Mega Pixel autofocus camera, with dual-LED flash, capable of 720p Video Recording, and 2.0 Mega Pixel Front Facing Camera
* 150 x 77 x 10.8mm with 2200mAh battery
* Dual SIM capability

BLU Tank 4.5

Built for an active lifestyle, the new BLU Tank 4.5 is designed to withstand the most rugged outdoor conditions. With IP67 Certification, the BLU Tank 4.5 is dust and sand proof, as well as water resistant to a depth of one meter for up to 30 minutes, becoming one of the slimmest water proof phones available in the market today at just 9.7mm. The BLU Tank 4.5 will be available on several Online Retailers in the US at $199.00 Retail.

Specifications Include:

* GSM Quad Band 850/900/1800/1900, HSDPA 850/1900 for US Markets
* 4.5 inch qHD (540 x 960) display with 245 ppi pixel density, including IPS technology, resulting in clear images with consistent and accurate color from all viewing angles
* 4GB Internal Memory expandable to 32MB with Micro-SD Card
* 5.0 Mega Pixel autofocus camera, with LED flash, and front facing camera
134 x 68.9 x 9.7mm with 1760mAh battery
* Dual SIM capability

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