Bloomberg: Amazon taps developers to create social games for Kindle Fire

June 29, 2012
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    With Google Nexus 7 set to make a huge splash in the tablet market, more details of Amazon’s next Android tablet venture have conveniently found their way to the open. The online retailer is reportedly preparing not one, but two new Kindle Fire in two sizes: 7-inch and 10-inch. Moreover, to accompany the hardware revolution, Amazon is trying to convince developers to make their games more social for the Kindle Fire.

    A source has shared some inside information with Bloomberg on Amazon’s plan to provide the necessary tools for game developers by the end of July.  These tools will include some social features like the ability for users to “track high scores and [monitor] awards won while playing games.”

    This is just one of the many proactive measures that Amazon has been taking to improve its standing with users and developers alike. The retailer recently announced the expansion of its Appstore to several European countries.

    Despite the fact that a recent IDC research shows that Kindle Fire’s market share has dropped to 4% in the January-March period, analyst Colin Sebastian with Robert W. Baird & Co., said that third-party developers are still fired up to develop for the platform because apps on the Kindle Fire make more money than other Android devices. The new Kindle Fire tablets that are expected to be introduced in July should reinvigorate sales and excitement of the platform.

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