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Blackberry users want Android

by on March 16, 2010 5:18 am
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crowd science

crowd science

In an interesting blog post over at the Crowd Science blog, it has become clear from their research that a significant number of RIM Blackberry users are lusting after the Android operating system, specifically the Nexus One that runs it. For those that have not heard of Crowd Science, here is a little background about their company to help you assess how legit their findings are.

They “were formed by experts in online market research and audience measurement with a mission to “raise the bar” in the measurement of online populations. Their goal is to help web properties understand all facets of their audience, including the impact of marketing and outreach efforts on social media sites such as Twitter and Facebook, through rigorous, verifiable interactive research. The company has developed an advanced platform for audience measurement and real-time survey research.”

As it turns out, when asked upfront whether they would exchange their current Blackberry e for Google’s new Android-based Nexus One, 32% of Blackberry users said “yes,” compared with just 9% of iPhone users. According to their blog post, ‘this figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.’

When dealing with statistics such as these, it is important to always bare in mind the bigger picture. In truth, Crowd Science do a reasonable job of this, and they investigated other useful pieces of information to help build a well rounded view of the smartphone market

Awareness of the Google Nexus One phone itself following launch was found to be 91% amongst iPhone users, 75% amongst Blackberry users, and 73% amongst users of other smartphones.

It would seem, then, that the OS about to take the biggest hit will be RIM. It will be interesting to discover whether this comes out in the wash with Admob’s forthcoming mobile advertisement statistics over the next few months. Indeed, there may be some significant lag time between the general consumer feeling about wanting Android, relative to actually getting a phone that runs it. This will be primarily becase of the contract length that many customers are tied down by.

WRITER

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Contributing editor of AndroidAuthority.com, based in the U.K.

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Comments
  • Adam Koueider

    No one is going to need a tablet when the Samsung Galaxy Note 7 comes out with a 9 inch screen now are they. Hence, tablets will be dead. /s

    • http://twitter.com/piyushr21 Piyush

      i want to see how you put that thing in the jeans ;)

      • Adam Koueider

        That “/s” at the end meant sarcasm.

        • http://twitter.com/piyushr21 Piyush

          oooppppssss sorry there

          • Adam Koueider

            No worries, it happens to the best of us.

  • Will Stewart

    This is the same person that said laptops will be obsolete in 3 to 5 years time thanks to BB10 – whatever happens over the next 5 years, BlackBerry will be irrelevant.

    • Cole Raney

      Well, I think they were still had the most market share of smartphomes in the US in early 2010. So they were relevant I’m the past 5 years.

  • IncCo

    How stupid does someone have to be to make these kinds of predictions, when there is absolutely no way of knowing what till happen? Just makes him look like a complete idiot.

  • http://silverfang77.tumblr.com/ Silver Fang

    I’m calling sour grapes because BB couldn’t sell their PlayBook tablet.

  • http://twitter.com/danmcsw danmcsw

    I like when, despite years of adversity, a CEO of a technology company is willing to try something different. It is quite refreshing.
    Let me just say I wish Thorsten all the best in his new career as a stand up comedian. Judging by today’s show, he seems to have some wonderful material…

  • Greg Cardall

    That’s right – because his ability to see the future is what’s made Blackberry the ultimate powerhouse in smartphones today. O.o

    • MasterMuffin

      Apply cold water to burned areas? :D

  • lil bit

    BB’s current market share does in no way indicate that Heins know what he is talking about, if he had any clue at all then BB would not be as irrelevant as they are now. I meaa, the company is as good as dead, if the CEO understood the market as well as he claims they would be in a very strong position. Heins, do you even lift??

  • logic

    i think what he means is the the “tablets” we know today, as in the 7-10 inch ones will be dead. and honestly it makes sense because people like big screens and the most common size for computers is and always has been15 inches. The whole claim that tablets are more portable than laptops is garbage, youre going to need a carrying if its anything bigger than your pocket. and this will cause tablets and laptops to become one single category, and technically making tablets dead

  • http://twitter.com/MysteryMannnnn Mystery Man

    Could BlackBerry be dead in 5 years? I seem to think so.

  • Guest

    Blackberry will be dead in five years, Android is till kicking ass.

  • http://www.facebook.com/profile.php?id=100002255294681 Jimmy Le

    Blackberry will be dead in five years, Android is still kicking ass.

  • Ivan Budiutama

    At least he is confidence with his own company’s product. Unlike some other *cough* fortune 500 Company CEO that heading to kaput. Anyway, depends on other technologies. In 5 years commercial technologies can fly into a lot different level. Full folded screen can easily solve big vs small screen. New battery technology that last days on tablets and fast charge can easily increase the tablet function and value sky high.

  • spartaman

    What Kool Aid is he sippin’?

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