On Wednesday Microsoft formally announced that it has launched its Bing Rewards program for Android and iOS users. Windows Phone users will have to wait a bit longer for the arrival of the program, with Microsoft simply stating that it’s “coming soon” (a bit ironic).
So what are Bing Rewards exactly? Bing Rewards launched in 2010 as a way to let users earn credits for searching through Bing. These credits can then be used to purchase rewards like gift cards or to make donations to local charities and schools. The program really does work and you could potentially earn some goodies such as a $5 gift card or a month of free Xbox Live service.
Considering it’s free, we’d like to say signing up for the program is potentially worth it, except for the unfortunate fact that you have to regularly use Bing search in order to win these points. Bing (arguably) isn’t that bad when compared to Microsoft’s previous attempts at search, but it’s still no Google.
Bottom-line, Microsoft is targeting Android and iOS users first because it hopes that their reward program will be enough to lure them away from Google search. With Bing already heavily integrated into WP8, they probably figure that launching the service for Windows Phone users isn’t an immediate priority.
It’s hard to say whether the Rewards program will really help Bing or not, but we can’t blame Microsoft for trying. We do have to say that this is at least a classier way to steal attention from Google search than their Scroogled campaign.
For those that are interested in learning more about Bing Rewards for mobile, simply point your mobile browser to bing.com/rewards for more details.