Bing Rewards come to Android, Microsoft’s attempt to lure us to Bing

January 30, 2014

    bing-rewards

    On Wednesday Microsoft formally announced that it has launched its Bing Rewards program for Android and iOS users. Windows Phone users will have to wait a bit longer for the arrival of the program, with Microsoft simply stating that it’s “coming soon” (a bit ironic).

    So what are Bing Rewards exactly? Bing Rewards launched in 2010 as a way to let users earn credits for searching through Bing. These credits can then be used to purchase rewards like gift cards or to make donations to local charities and schools. The program really does work and you could potentially earn some goodies such as a $5 gift card or a month of free Xbox Live service.

    Considering it’s free, we’d like to say signing up for the program is potentially worth it, except for the unfortunate fact that you have to regularly use Bing search in order to win these points. Bing (arguably) isn’t that bad when compared to Microsoft’s previous attempts at search, but it’s still no Google.

    Bottom-line, Microsoft is targeting Android and iOS users first because it hopes that their reward program will be enough to lure them away from Google search. With Bing already heavily integrated into WP8, they probably figure that launching the service for Windows Phone users isn’t an immediate priority.

    It’s hard to say whether the Rewards program will really help Bing or not, but we can’t blame Microsoft for trying. We do have to say that this is at least a classier way to steal attention from Google search than their Scroogled campaign. 

    For those that are interested in learning more about Bing Rewards for mobile, simply point your mobile browser to bing.com/rewards for more details.

    Comments

    • MasterMuffin

      “Yippee, now I’ll use Bing forever!” said no one ever. It’s not bad, but it’s just not good either :)

    • VladUK

      I think I will avoid bing…

    • VicMatson

      How bad can Bing be, Google hasn’t done anything for me lately! Disruptive…very disruptive.

    • Alex Ohannes

      I just use SwagBucks. It pays a lot more, and has more options, and it pulls search results from both Bing and Google, so the results are slightly more accurate.
      ( swagbucks.com/refer/marpol )

    • Jonathan Sosa

      i actually use bing rewards so i guess ill be trying this out

    • Jillxz

      I use Bing from time to time and Bing isn’t bad at all.

    • A googler

      Bing. Seriously? Lol

    • Jayfeather787

      Fuck Bing. Google FTW!

    • Terminatah Xray

      I prefer to use apps that don’t try to coerce or bribe me into using them. Google has earned my loyalty by simply focusing on great ideas, and improving them to the point that I would be interested in trying them out. So why should I go out of my way to use an inferior search engine, for an extremely remote chance of getting a worthless “gift”?

      Microsoft just doesn’t get it: You win customers by making products we want to use.

    • districtjack

      Darn and dagnabit! “bing rewards is not yet available in your country”. I guess Canada doesn’t get to use fabulous Microsoft.

    • Herb_Eaversmells

      Bing isn’t bad but no thanks lol.

    • Ben Jowett

      BING…. Yeah I so LOOOVE Bing! Oh wait. No I don’t!

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