Best Buy’s iPad 2 Shortage Should be the Xoom’s Opportunity
This weekend it has come to our attention that Best Buy has had difficulty receiving enough stock of Apple’s iPad 2 to meet consumer demand. I think this problem of production shortage should be a time of great adoption for the Motorola Xoom Honeycomb tablet. Being that Motorola is leading the pack of Android tablets as the only Honeycomb tablet on the market currently, they should be the “go to” tablet in times of iPad 2 shortage at these retailers. However Motorola’s initial error in entering the market as a high end product has continued to plague sales. Their price of $599 on contract through Verizon and $799 off contract really killed their momentum and the initial rush people had towards buying the first Honeycomb tablet. They should have entered the market exactly price matching Apple’s iPad back on February 24th, to become a true alternative to the product that was viewed by many as the benchmark to compare all tablets.
Motorola’s Xoom tablet is a wonderful tablet, we’ve all seen how the hardware is actually superior to Apples iPad 2, but the initial thought that tablets would be a high end device that could command a high price tag has not been accepted by the general populace. It seems now that tablets sales have pulled the rug from under Netbooks as the easily portable, and ready to use internet browser.
Personally, I think its great that Motorola has finally released its 32GB Wifi only tablet to directly compete with the Wifi only iPad and iPad 2’s that have been runaway successes. However, Motorola needs to realize that the market is desiring a lower price tag, and a better bang for the buck. Especially at a time when the Xoom is the only viable alternative to the iPad, Motorola should be taking advantage of this shortage and dropping the price on their Xoom tablets to be more competitive. As well, they should be retooling their offerings to offer $449-$499 16GB Wifi only Xoom tablets. Your average consumer does not want to buy a product that is unproven for a higher price tag than something that is already established. With another great Honeycomb tablet right around the corner –competition between the best Android Honeycomb tablets is about to heat up for Motorola. This particular tablet is the Asus Eee Pad Transformer, which is to start at $399, Acers Iconia tablets and Toshibas Antares tablets are starting at $449, and Samsung’s Galaxy Tab 10.1″ will be starting at $499. Looking over the coming competitors, Motorola should really be dropping its prices on its 32GB Wifi only tablets to $499 to steal some of the thunder from Apple’s iPad 2 while they are the only alternative, not to mention that they need to broaden their reach by increasing their amount of retailers.
The time to take advantage is right now, if Motorola wants to have any semblance of a ‘bang’ before the market is flooded with competition and the Xoom becomes old news. Quite simply, they need to seize the day and drop those prices. I’ve said it before, my heart belongs to the Samsung Galaxy Tab 10.1″ and its sexy 8.6mm thickness. But even I would have a hard time saying no to a Motorola Xoom 32GB Wifi at $499. I probably would go out and buy one this week, but in a market where technology is old 3 months later, Motorola is already on the verge of losing its relevancy. It was released for public purchase not even two months ago and already its sun is setting, and come July no one would be caught dead buying a Xoom.
Is the Motorola Xoom already unimportant? Would you go buy a 32GB Wifi model at $499? or how bout even $549? What would it take for you guys to run out and scoop one up? Let us know in the comments.