Beats Electronics buys back remaining shares from HTC, will still partner with HTC as opportunities arise

September 27, 2013
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HTC Beats Audio Logo aa 3 1600

In 2011, HTC bought a 50.1% share of Beats Electronics for $300 million as it looked to differentiate itself from the competition. However, the partnership didn’t go to plan, and last year HTC sold a 25% stake back to Beats Electronics.

Now HTC has sold the rest of its stake to Beats Electronic for $265 million. While HTC has been going downhill for the past two years, Beats has expanded its product lines, and will soon begin its own music streaming service.

HTC didn’t provide an exact reason for the sale of the shares, but said that they will “continue to partner [with Beats Electronics] as future opportunities arise”. That means that those of you hoping to finally see the end of the Beats Audio label on the back of HTC products will be disappointed.

Comments

  • Jacob

    HTC is already great. Doesn’t need Beats :)

  • Amine Elouakil

    Good business for HTC.

    Brought 50% for 300million, sold 25% for 265million$ (don’t remember for how much they sold the first part) not to mention they are coming out with a deal to keep the trademark and software/hardware stuff on their devices

    • Rhino”

      the first half they sold back for the price they got it for…dont know why but that was what was stated in many news articles $150m for 25%

      • Amine Elouakil

        I guess it’s a part of the deal

  • cycad007

    Good time to sell, HTC! Buy low…sell high! Hope you guys use the money to retain your talent, hire more talented engineers, build quality products and SUPPORT your existing products! Also…please start LISTENING to your customers!! Build us a flagship phone with a SD slot & removable battery.

    • Amine Elouakil

      SD is the past, unless the standard in it self see some changes (performance, stability and so on) it useless, I don’t understand why all other standards keep envolving (USB, SATA, HDMI and so on) and SD doesn’t

      • Southall87

        The performance issue is being addressed with UHS I SD cards. The reason everyone thinks that SD is so slow is because they are using old slow SD cards. Also because people are still buying these not the more expensive faster ones gives the manufactures little incentive to innovate.

        • Amine Elouakil

          sadly the issues aren’t solved with UHS I SD cards, (which by the way are pretty rare if not inexistant in the micro SD format) the only part partialy being solved is the speed part (the reader in it self has it speed limitation….) and so on,

  • http://iamzb.com/ Andres Quintana

    I like HTC and after a lot of missteps I think they’re finally making their products great again. Together with their new marketing campaign I’m sure they’ll bounce back in a big way.

  • Thanakorn Boonkert

    But First time I know HTC from Beats an I Still love Beats Audio,But future I want to see Camera and function more than 4 ultra pix , HTC is the best beautiful and glamorous SmartPhone 2013 so beauty design

  • Vinnie

    The sale of Beats is a good thing for a company that’s headed down the tubes and desperately needs cash! http://www.bloomberg.com/news/2013-09-27/htc-to-sell-back-stake-in-beats-headphone-maker-for-265-million.html

  • ALAIN

    HTC SEEMS TO BE IN BAD SHAPE IT IS SO DISAPOINTED NEWS A COMPANY THAT HAD SO MANY FIRSTS AND BROUGHT SO MANNY INNOVATIONS ! IT HAS MANAGE TO CREATE JEALOUSY FROM COMPETITORS AND THIS IS THEIR DOWNFALL UNFORTUNATLY.OF COURSE THERE WERE MISTAKES MADE ALONG THE WAY NOONE IS PERFECT BUT HTC IS CERTAINLY ONE OF THE TOP BESTOUT THERE !