March 23, 2013
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barnes-noble-microsoft-extortion Credit: Bloomberg

Barnes & Noble is reported to give away a free Simple Touch e-reader with every Nook HD+, in a limited time promotion.

Bookseller Barnes & Noble has enjoyed a crazy good start with its line of Android-powered tablets. Back in December 2011, the retailer ranked an amazing fourth place in market share thanks to its Nook Color tablet, and seemed capable of turning itself into a powerful player in the tablet business.

However, market forces disrupted B&N’s plans, and after a poor 2012 holiday season, the bookseller announced a dismal 26% drop in revenues from its tablet business.

In this context, the fact that Barnes & Noble will bundle a free Simple Touch e-reader with every Nook HD+ tablet sold next week should come as no surprise. As reported by Reuters, the promotion could signal an effort to reduce inventories, at a moment when B&N mulls a strategy change, or even a complete exit from the hardware business.

For now, the promotion, which is for all purposes a fire sale, isn’t advertised on the B&N site, but do check back starting tomorrow, March 24. The Simple Touch e-reader, first launched in June 2011, currently sells for $79, while the Nook HD+ starts at $269 for the 16GB version.

Good deal? Are you still interested in e-readers?

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.
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