AT&T is expected to begin trying to push customers towards watching their favorite cable channels live on their smartphone or tablet without having to sign into a “TV Everywhere” service.
Last week, AT&T’s chief strategy officer, John Stankey, announced that they expect to begin deployment of LTE Multicast at some point in 2015. The move to LTE Multicast is expected to give AT&T the ability to deliver content to a large amount of subscribers without using substantial network resources.
The CSO explained that AT&T believes people are willing to pay for conveniently delivered TV content, but “the reality of the industry today and how content is licensed and sold doesn’t fit elegantly into that model.” – DigitalTrends
This is another move by AT&T which signals their intent to seal the $48.5 billion merger with DirecTV as that move would give AT&T the ability to offer a number of plans and bundles.
Even though the cable industry has tried to push “TV Everywhere” to existing customers, it has so far failed in popularity. One survey showed that 82% of consumers had no idea what TV Everywhere entailed while just just 4% of cable consumers know their login information which is mandatory to access TV Everywhere.