What, you thought only smartphone manufacturers were capable of throwing public low blows against the competition? You know, like the stunts LG and HTC pulled on Samsung recently. Not even close, guys, because the stakes are higher than ever in a few other battles of this massive mobile war.
For instance, Verizon and AT&T are engaged in a fierce duel for the leadership position over the US carrier ranks. Meanwhile, Sprint and T-Mobile are staking the two out and ready to step up and fill their shoes if the occasion arises.
But T-Mo’s not targeting the bronze, as one would expect. Instead, as Magenta spelled it out throughout the “Uncarrier” press event yesterday, the carrier is ready to go for AT&T’s jugular.
Ma Bell’s data plans, their network speeds, the premium prices of their devices, the paperwork one needs to fill out to pen a contract, all that’s been under scrutiny from T-Mo bosses. Need some examples to see exactly how low Magenta stooped to attack the competition?
How about calling the AT&T Nation plans “vaguely sinister”? Or, in relation to the costs that typically add up on a two-year contract with America’s second carrier, “this is the biggest crock of s… I’ve ever heard in my entire life.” No, really, those are the actual words used by John Legere himself (T-Mobile’s CEO).
You’d think no one could turn the other cheek in response to such charges and invectives, but, believe it or not, that’s exactly what AT&T has done. Contacted by CNET, one of the company’s officials not only declined to comment on the matter, but threw a very indifferent response to the whole thing – “whatever”.
Again, I kid you not, that was the only thing AT&T’s rep told CNET, which could mean one of two things. Either the carrier really doesn’t give a… piece of fecal matter about T-Mo and has bigger fish to fry (cough, Verizon, cough), or AT&T was taken by surprise by the insults and is carefully preparing a counterattack.
Remember, these guys were as close as you get to friends in this business not long ago, when a merger was on the verge of completion. But then the deal fell through, mostly due to pressures from the Antitrust Divison of the US DOJ, and now here we are.
Okay, so what do you think of T-Mobile’s violent charge against AT&T? Could the carrier have shown a little more style? Or just forget all about taking jabs at the competition? How about AT&T, have they taken the high road for good or will they be back with a similarly unclassy attack?