AT&T rolls out ‘video bill’ to explain monthly charges to new customers
If you were an AT&T customer, how would you like to learn about the line items specified in your monthly bill? Would you like an actual person to talk with you and explain the bill specifics one by one, or would it be all right to learn about the individual parts of your monthly bill yourself by watching a simple two and a half minute video? Take a few moments to think about it before reading on.
Done? The correct answer, according to AT&T, is the latter option. It has just started offering its customers in the U.S. personalized “video bills” for them to get acquainted with all the pertinent bits of their monthly bill as soon as possible. Here’s a sample:
The kind of information made available through the likes of the above-posted video can normally be gleaned from AT&T call center representatives. But, as you can imagine, watching this video is much more convenient than having to wait an unknown number of minutes to get through AT&T’s always-busy customer care hotline. It also helps takes a bit of the load off the busy call center, which can instead focus on providing actual tech support to its customers.