January 17, 2013
2

AT&T
It seems that AT&T is no longer content with sticking to only the U.S. market. According to a new report from the Wall Street Journal, AT&T may be looking to expand outside of the United States and into Europe.

The publication claims that people familiar with AT&T say that the carrier is considering the move in order to “best escape constraints on growth at home by getting into a new wireless market where it can upgrade technology and roll out more lucrative pricing strategies”.

The bottom-line is that AT&T has just a few U.S. competitors and has limited room to grow at home. They attempted to push forward in 2011 by buying out T-Mobile, but as we all know things ended in failure after the merger was essentially shot down by Department of Justice.

In contrast, the European market has more than a 100 carriers across the EU, and twenty-seven national telecom regulators. This leaves AT&T with plenty of potential growth room. The move is also very risky, with Europe being a highly competitive market that could prove very hard to break into for AT&T.

So when could such push be coming?

At the moment, AT&T is simply shopping around and studying targets that it could potentially buy or merge with in order to make the expansion effort happen.

The Journal indicates that AT&T is specifically interested in European markets such as Germany, the Netherlands or the UK. Supposedly, AT&T even has its eyes on a few different carriers including Netherlands-based Royal KPN and UK-based Everything Everywhere (which is a joint venture of Deutsche Telekon and France Telecom).

If they do intend to go beyond shopping, the Journal suggests that a deal with a European carrier could in fact come before the end of the year.

What do you think, is expanding into Europe a wise move on AT&T’s part or should they stay focused on the U.S. market instead?

Andrew Grush
Andrew is dedicated to reporting on the latest developments in the world of Android, and is very passionate about mobile technology and technological innovation in general. While he appreciates Android in all of its forms, he prefers a clean stock experience when possible and currently rocks a Nexus 5. Andrew also loves to engage with his readers, and welcomes well-thought-out conversations and responses in the comments section!
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