AT&T's Daybreak marks a new age for branded content

While smartphone advertising has definitely got its share of bad apples (no pun intended this time) in the past, the occasional interesting campaigns rear their beautiful head here and there. On a personal level, I believe Sprint’s involvement with Fringe is one the best examples on how to promote technology these days. As it turns out, I may not be the only one who shares this point of view, as AT&T has just released the first episode of Daybreak, an online show that marks a new age for branded content.

Daybreak is produced by Tim Kring (the guy behind hugely popular shows such as Touch and Heroes) and directed by Jon Cassar (best known for directing 24). The web series is in many ways similar to the Bourne series, although there are some who notice Fringe elements sparkled in various places. The show (“airing” on the official Daybreak website, Youtube, and Hulu each Thursday) will span five episodes, each one 10 minutes in length, and will depict the story of Ben Wilkens, an everyman that must overthrow a powerful global conspiracy in order to make sure that humanity will take the next evolutionary step. Sounds interesting, right?

Catch the first chapter below, then make sure to let us know what you guys think about AT&T’s campaign in the comment section below!

Verizon takes first place in customer satisfaction, T-Mobile lagging behind

by Brad Ward, 9 hours ago

According to the results of the American Customer Satisfaction Index, Verizon Wireless has been named to have the most satisfied subscribers among the big four carriers. The survey takes a number of factors into account,…

Comments

Jim

Good, good.
Mike Bastable

Facebook home is just bloody awful, pay 600 euros for hanset running jellybean, beautiful os, dump lazy launcher on it that adds little and makes phone less than useable…..good idea: NOT!
What is a good idea…launch phone with facebook launcher,free minutes talk time and free data courtesey of well placed ads….initial decrease in net profit leading to massive adoption long term increase in ad revenue. Will anyone ever dare to do this and change the way we use our gsms?
Juan Carlos

well, if the price is very low and you can replace the rom with a custom (o vanilla) one, then it may be a good idea to get one, maybe as a backup phone or for limited budgets
dandroid13

Another HTCrap fail…
http://www.facebook.com/spaine.carinan Spaine Carinan

This actually a good budget phone. Just don’t use the “Home”. And you’ll find a pretty decent device. I kinda like the look and feel of it.
- qiqiufukuan
  
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  This is definitely a good Android phone of this type. The appearance of the phone is like no other. It’s thin, light and powerful indeed.
  
  1) 4.7 “WQVGA TFT-LCD multi-touch capacitive touch screen control
  
  2) dual camera support up to 8MP (rear) + VGA (front) photo output and video capability
  
  3) supports 2 SIM 2 standby simultaneously
  
  4) Built-in Wi-Fi Internet access module
  
  5) Support GPS Navigation
  
  The screen is amazing. I would go so far as to say that it is almost a tablet screen quality, but it fits in my pocket! I love the “smart actions” and I can not wait to play with them more!
  
  ols popular.También cheaper and more products venta.De fact, I bought four mobile phones given to my family, They loved it! I really highly recommend it to everyone. creíble.Sólo is Euro € 99 + fast delivery + high quality perfect after-sale service, act now!
MasterMuffin

When they start throwing them away for free, I’ll get one just for the “lulz” and it has stock Android, if it’s open I’ll get a custom rom (if there is one)
lil bit

Its the “HTC ChaCha 2″. I knew this would happen, first of all because its too much Facebook, and second because its HTC with all the manufacturing defects and bugs that brings along.

HTC continue to amaze me with their low quality. I know of various people who bought HTCs recently, distant acquaintances, and they already regret so much, so many problems, the phones are barely working at all. I thought HTC was better now than before, the quality was so poor 2-3 years ago that it could not get any worse, and then comes the FLAGSHIP One with defective buttons, and then all these people with serious problems with other HTC models, HTC GOTTEN EVEN WORSE! You dont see this kinda defects on ZTE, ShuAway and Lenovo, why only on HTC, and why is it worse than ever?

HTC is truly “buy once, hate for life”, Quietly Defective.
Downtoearth2

This only shows stock android isn’t the answer . Consumers hate stock android.
- lil bit
  
  No they dont, stock android is popular. Its Facebook Home and HTC they hate.
  
  For many people its a tabu to have a facebook centric device, “people might think i am addicted”, or “If i buy this people might think i dont have a life outside facebook”. Owning a First is just plain shameful, just like it would be shameful to own a dild0 phone (in public at least) or a “porn hunter” phone.
nishantsirohi123

seal shut a small capacity battery
and then seal shut the memory , again small capacity
give it a mediocre camera
and then wonder why you don’t sell
Fred Chiang

If they’re saying they have no decisions on future plans why make the title “After only a month, AT&T planning on discontinuing HTC First”….