It’s no secret we’re big fans of the Asus Eee Pad Transformer. First off, it’s $399. Second off, it can have up to 16 hours of battery life with its awesome Keyboard dock option. Thirdly, it’s display blows the pants off the Motorola Xoom. Forth, it can be turned into an awesome mobile gaming powerhouse, and connects to PS3 and Xbox controllers. And so on, and so forth.
Anyway, according to Taiwanese English news site Digitimes, the Asus Eee Pad Transformer is a huge hit, and has, so far, managed to ship over 400,000 units since its launch. This makes it the best selling Android tablet in the world currently. Plus, Asus was caught off guard with the sort of demand that presented itself, and retailers and online stores have been reporting stock outages and sell-outs for months now. Potentially, Asus could have sold as many as one million – had they produced enough in time.
Mama Asus didn’t raise no fool, folks. Asus is a very unique company, and has played the razor thin margin game before. They pretty much invented netbooks, and were hugely successful with that, even when every competitor on the planet got involved. It’s their nimbleness, their rapid product development cycle, and their hunger that keep them going. They’ve been doing so well in fact that they’re rumored to be launching one of the world’s first quad core Tegra 3 devices, and are innovating in tons of other cool areas like with their Padfone concept.
According to industry sources, Asus has also become Nvidia’s number one customer, with an alleged purchase of approximately 2.5 million orders for Tegra 2 and Tegra 3 SoC’s. Evidently, they are quite confident in the viability of the tablet market, and have grand plans going forward. Additionally, we can expect to see their Tegra 3 Transformer 2 tablet to ship as early as October, right in time for retailers’ favorite holiday.
Another thing I was commenting to my friend several months back when traces of the Transformer were barely but a twinkle in the eye of consumers, was how I thought all of this was going to play out. I’ve studied the Taiwanese economy at length, and have been to Taiwan numerous times, and have lived there before too. Taiwan has one of the highest ratio of millionaires, per capita, in the world. They also have the highest concentration of entrepreneurs too – with over 2.2 million entrepreneurs (read: businesses) on a small island of approximately 23 million people, give or take. So we’re talking about a whole new level of business savvy here, folks.
Anyway, my point is that I knew they would probably be taking a loss on the Transformer, but they knew it would work in their favor. By undercutting their competitors with a better price and a better product, they would earn significant consumer loyalty in a new market. And boy, have they done that. People love their Transformers, and they will only continue to get better with each and every update. Plus, don’t feel bad for Asus – they’re making fat juicy margins off that $150 dollar keyboard dock.
Will you be taking the plunge with Android 3.1/3.2 and Tegra 2? Or will you wait for Tegra 3 and Ice Cream Sandwich? Decisions, decisions. Thanks for reading. As always, we love to hear your comments.