DigiTimes: Asus may lose orders for third-gen Nexus 7

October 2, 2013

    nexus 7 2013 aa design back standing

    Asus is reportedly looking to diversify its tablet range, to prepare for the eventuality that Google would partner with a different manufacturer for the next generation of the Nexus 7.

    According to DigiTimes, which cites unnamed “market watchers”, Asus is looking for a replacement for the Nexus 7, following rumors that it may lose Google’s business in 2014. That’s apparently one of the reasons Asus released a multitude of new tablets in the past months.

    Asus is apparently testing the waters, in the hope that one of the new products would gain traction in the market. At Computex this summer, Asus revealed the low-cost Memo Pad HD7, the Transformer Pad Infinity (which recently received a refresh), the dual-booting Windows/Android Transformer Book Trio, and the FonePad Note 6, a Galaxy Note competitor. More tablets are currently in the works.

    The success of the Nexus 7 series has been a boon for Asus. Although the affordable tablet has likely not been a major revenue generator, it helped Asus improve its brand image and gave it a foothold in the fast growing Android market.

    If recent rumors turn out to be accurate, Asus will also make the second generation Nexus 10 tablet, which is due to launch in the following weeks, possibly along the Nexus 5 smartphone. Historically, Google has rotated Nexus partners every one to two years. Other manufacturers that participated in the Nexus program are HTC, Samsung, and LG.

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    Comments

    • Oli72

      LG will be doing the nexus 7 for 2014. thats great to hear.

      • Dimitar Gospodinov

        yep…but I read that some person wrote that he will not buy the Nexus 5 because it is LG…I like the idea of LG doing stuff for Google but there will always be somebody not to like it…the main reason for Google using a specific company is probably the price…after all it is supose to be a “budget” device…

      • Bjajjull

        If they’ve changed what’s bad with the Nexus 4 with the Nexus 5, they can make the next Nexus 7 with out my complaints.

      • cycad007

        No…that actually sucks. Asus did a great job delivering BOTH Nexus 7(s). Reviewers rated both models highly based on quality *AND* price. LG, on the other hand, created a cheap but good phone with *POOR* battery life.

        Sorry but the reason LG was selected to make the Nexus 4 was because they were willing to do it for very cheap.

        • Oli72

          Yes sir u is right. Asus is doing a great job with Google. I would like to see LG make the Nexus 7 display like they T.V. just my personal opinion.

      • Dunno

        That might explain why the Nexus 7 (2013) will be skipped for the India market in 2013.

    • Mayoo

      Dear ASUS,

      The success of the Nexus 7 is only because it is a Nexus. Please be aware of that and fire people who can’t realize that in your company. While I think the hardware is great, most of buyers wouldn’t care if it was Samsung, ASUS, HTC, LG or Motorala. As longs as it is a Nexus, it will sell.

      Thank you.

      • Balraj

        Success is because of its price…great pricing cause obv Google owns android..it’s like your paying mostly for hardware n little or zero for software

        • Mayoo

          There are cheaper tablets around here, and they are mostly worth nothing compare to the Nexus. Even some more expensive tablets are worse than Nexus tablets.

          I am sorry sir, but your argument is invalid.

          • Balraj

            Your not getting my point..nexus 4 hardware was great but the price was deciding factor..low price great spec..
            That was my point..
            Not many ppl are into stock android..half of them don’t even care..

      • Jacob

        And failure of Nexus 4 is because of who?

        • Mayoo

          What failure ? They were sold out faster than a freaking article could be written to tell people there are back in stock …

          • Jacob

            LG failed in making Nexus 4. All my friends who bought Nexus 4 returned in a month or two. Crashes and freezing and all phone companies advised on factory reset. I was even advised by phone retailers to buy Blackberry but not Nexus 4 at that time!

            • Maxx

              Go on, you should get a BB

            • Jacob

              I am not into hardkeys ;)

            • Oli72

              Yes he should get a BB. Friends taking Nexus 4 phones back. REALLY DUDE. Stop sipping the apple juice.

            • jc914

              right…. “all my friends…” lol, Nexus 4 has been rock solid in my experience.

            • Jacob

              Galaxy S3 sold 50m units until now. Galaxy S2 40m. Guess how many Nexus 4 sold……. 3m. Rock solid!! LOL

            • Zack

              I think that because the stupid glass on the back panel, most of people hate that. Let see the Nexus 5 then.

            • jc914

              Google is not a hardware company, they sell services. Nexus 4 was produced in limited numbers. You should go to another platform if you don’t understand!

              Lastly, learn how to read “in my experience”. LOL….

            • hackmike

              where is this guy Jacob from, are from Earth or Mars? you don’t even own nexus 4, so how could you tell. then you said, someone said, a friend said….. nexus 4 is one of best 4 of 2012 and I believe Google do not plan to spoil Apple show for them, that is why Google is not yet release nexus 5. they want to make some money so they wont let them out of business yet

            • Jacob

              I own a Galaxy Nexus and I am surely from Earth ;D.. I don’t hate Apple but I am not an iSheep either.

            • eric10234

              Not everyone has to have the latest and greatest. If as you say, Android customers are smart, and I do agree with you, they don’t have to be the latest and greatest. The beauty of Android is that you can get a phone to suit your needs and budget. Personally, I’ve used an S2 and now I’m on the Nexus 4. Freezing and crashing? Sure, the odd app has caused my phone to crash and reboot before but which phone doesn’t do that? It is still a solid experience and I would recommend it to anyone based on its low price (where still available) and still great specs.

            • Jacob

              You are right. I didn’t wanna say greatest. I meant they search for one that suits their need the best.

            • Vardan Nazaretyan

              All your friends?
              You have no friends that…

            • M3D1T8R

              “Advised by phone retailers”, lol, that’s as far as you need to read. I suppose you bought the terrible Blackberry Storm on Verizon when it came out and they were hyping it like crazy. Phone retailers know nothing other than trying to make themselves the most money at any particular time.

    • phathands

      It would be great to see multiple hardware vendors offering competing nexus products.

      • Balraj

        HTC must be given another chance..

    • companyemails

      Personally, I feel that while Asus’ nexus devices are awesome, their self branded tablets always have wonky Android builds. That said, they do have some awesome wallpapers.

      • NeedName

        And that’s what Asus isn’t understanding — no one will buy, even if it’s cheaper, a tablet that has a poor implementation of Android.

        Asus, stop modifying Android and just optimize it to run as good as a Nexus and push updates asap, and people will begin buying your tablets whether or not they are “nexus.”

    • jeddo45

      HTC FTW!

    • Chirabrata Bhattarjee

      Dear google now please choose “Sony”

    • Jason Bailey

      Seriously people please just ignore anything you hear from Digitimes, your life will be better for it :-)

    • Cal Rankin

      For 2014
      Nexus 7: LG
      Nexus Phone (Nexus 6 or whatever): ASUS or HTC
      Nexus 10: Sony
      Those are my top picks. For the Nexus 7 next year, LG should try their hand at the Nexus 7 because of their success with the Nexus 4, and most likely the Nexus 5. The G Pad 8.3 is a great tablet, and it would be nice to see ASUS move on to:
      The Nexus phone. Whatever it will be called, ASUS should have a chance to make it. ASUS has said they plan to enter the US smartphone market in 2014, and making the Nexus handset would give them a nice exposure to the US market. HTC could also make it because they have proven that they take hardware seriously (the One) and deserve the Nexus as a shot to get back into the market.
      Sony has made some utterly fantastic 10-inch tablets, and one with the Nexus user experience with Sony-level hardware quality would be one killer 10-inch tablet.

    • VasyaPupkin

      I’m glad to hear this. Asus nexus 7 build quality was crap.

    • zluff

      Asus have great products but that’s all. Their service is appalling, they don’t respect their customers, they don’t answer mails and they don’t upgrade android versions like the others do.

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