Asus Q1 2013 financials are in: great tablet sales, not so great PC sales

May 6, 2013
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Asus has released its financial results for the first quarter of the year and like most of the post-holiday sales, it’s a mixed bag. The PC market as a whole is on the slide and Asus isn’t immune to that. However, the dropping sales in the notebook and components markets have been alleviated by great tablet sales.

The company revealed that it made $3.5 billion in revenue, raking in $202 million, an improvement of 5.4% over both the previous quarter and the year before. Asus has also risen in the American market, with it now accounting for a total of 23% of its business, up from 17% at the same time last year.

Asus revealed that it sold 3 million tablets, affirming its position as number 3 in the tablet market. Asus has also stated that it expects the results for its Q2 2013 to be flat, perhaps alluding to the fact that we won’t see the rumoured Nexus 7 successor until the third quarter.

In addition to Android tablets, Asus has told the Wall Street Journal that it feels “very optimistic about sales for Windows 8 tablets this year.” The company could launch cheaper but smaller Windows 8 tablets in the coming months next to new Android offerings, with the price of said Windows 8 devices to be only $50 more expensive than their Android counterparts.

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