ASUS will enter the Chromebook market in the fourth quarter

August 15, 2013
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After dropping support for Windows RT, it looks as if Asus will be looking to replace the much maligned Windows RT with Google’s Chrome OS.

According to Digitimes, Asus will be joining other Chromebook vendors Samsung, HP, Acer and Lenovo, in the 4th quarter of 2013, in order to boost sales in the education industry after seeing poor back-to-school demand in the third quarter.

Asustek has reduced its notebook shipment forecast for 2013 from 22-24 million units, down to 17-19 million units, and it’s hoping to open new markets in the IT and Chrome OS market.

Asus already has a good relationship with Google through Android and the Nexus program, and the Chromebook market is an obvious step for it to further its relationship with Google.

Often known for it's weird and wacky designs, could Asus bring a Transformer Book-like hybrid Chromebook?

Asus is known for its innovative and often wacky designs and we can only wonder whether the company will be bringing a Transformer Book-like hybrid Chromebook, perhaps with the ability to dual-boot Android when it is taken out of its dock.

This all speculation for now, but Asus joining the Chrome OS ranks will only strengthen the Chromebook market and add some much needed competition to the market. I’m only hoping for some mid-range Chromebooks from Asus, as the current offering are either budget-orientated or high-end.

Would you buy an Asus Chromebook?

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