Ashton Kutcher will help design new Lenovo handsets

February 28, 2014

aston

Back in October, Lenovo brought Ashton Kutcher onboard as a “product engineer”, a position that largely involved promoting the Yoga tablet and other Lenovo products. At the time of the announcement, Kutcher acted like he was serious about really helping with product design, though most of us figured the relationship would be nothing more than a celebrity endorsement that would amount to nothing (see: Blackberry and Alicia Keys).

As it turns out, Lenovo and Ashton Kutcher are both legitimately interested in working together on creating devices. To that end, Lenovo has now announced that Kutcher will be helping design several special-edition Lenovo handsets for launch later this year. Now, obviously Kutcher isn’t a true engineer and therefore won’t be designing the circuitry. Instead, Kutcher’s will be focused on the “user experience” of the phones, which could mean he’ll have his hands in shaping their aesthetics and perhaps shaping the direction of the UI and other software.

In an interview with Re/Code, Lenovo Chief Marketing Officer David Roman said, “I know on one level, it sounds corny, but it is real. He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it.” How much level of actual involvement Kutcher has in these phones isn’t known just yet, but it sounds like he’ll be taking a fairly active roll.

Certainly an interesting move on Lenovo’s part, though only time will tell if it’s a successful one.

Comments

  • Mystery Man

    As in Motorola phones or are they keeping two different branded phones?

    • Ted Calouri

      I hope they keep them separate. I am not part of the Moto X target demographic, but I thought it was a nice phone. The reputation they built under Google is a manufacturer of midsized devices that are well thought out, clean and adequate. Motorola is to phones what Honda is to cars. If Lenovo ever comes to the US, they strike me as the kind of OEM that can compete in all segments like LG or Samsung or in the car analogy Ford.

  • AndroidBoss

    Motonovo.

    • Serge Cebrian

      lenorola

  • TRICKY

    Ashton, we know you played as Steve Jobs but let’s not play like you are Steve Jobs. I hope the product does well though, I was only kidding! The Lenovo k900 had an amazing design, I hope Ashton and Lenovo realize this and bring that level of design to our shores. Please don’t mud up something good like you did with 2 and a half men, Ashton.

  • This could end up in tears

    I hope it’s just some marketing gimmick.
    This might just end up in tears.

    Do I like Lenovo productos now? Yes.
    Do I want to buy something “designed” by some celebrity? No thanx.

    I want products designed by real engineers. Period.

    • rippinricky

      But he is steve jobs

      • Winston

        Quote:
        “obviously Kutcher isn’t a true engineer and therefore won’t be designing the circuitry.”

        Thank goodness.
        Yeah let’s just relax a little.

        Quote:
        “Instead, Kutcher’s will be focused on the “user experience” of the phones, which could mean he’ll have his hands in shaping their aesthetics and perhaps shaping the direction of the UI and other software.”

        It’s all good folks, just like BB did before with Alicia, it went sooo well, we’ve seen that movie before, with a lovely happy ending…right? :-)

      • Murphy

        “What could possibly go Wrong?”- Doctor Who.

  • sharkmeat

    erm I though he was an actor… not a designer
    hmm i don’t think i would buy a lenovo then…

    • Mozaik

      Wow what a reasoning without seeing the result , someone clap for him.

      • Serge Cebrian

        CLAP CLAP

  • Jayfeather787

    Me: “So what’s the processor like?”
    Ashton: “Who cares? It has sparkles on the back!
    Me: How about the RAM?
    Ashton: “Rams? Uh… Potato.
    Me: Looks at specs. Specs are 500 Mhz single core with 256 MB of RAM. “This is shit.”
    Ashton: “It’s shiny.”

  • bakakun028

    Ashton Kutcher is… an Engineer
    Rated PG 13

  • master5hake

    I guess someone did not learn a lesson from Blackberry hiring Alicia Keys as a Creative Director!

    “Those who fail to learn from history are doomed to repeat it.” – Sir Winston Churchill

    • Arturo Raygoza

      bb died because no one wanted its OS or phones not because of Alicia keys

  • Tyrone_83

    Shades of Blackberry and Alicia Keys come to mind.

    • Arturo Raygoza

      bb died because no one wanted its os

      • Tyrone_83

        It’s not because of that its mainly due to their constant delays and setsbacks which turned a lot of people off.

  • Bryan Z

    That’s it. Lenovo officially wants to be like Apple…. So sad.

  • geospa300

    Never watched Two and a half men since he replaced Charlie Sheen and now I will never buy a lenovo phone!

  • K

    You say he isnt an engineer, while the lenovo official says, he is an engineer. So which is it?

  • thecokedragon

    I know which company’s handsets I’m not buying! :D

  • Noel

    I know what handsets I won’t be buying in that case. Can’t imagine he is a UX expert, and even if it does turn out well, my phone would still be associated with that ignoramus. Here’s hoping this is just the most ambitious episode of Punk’d yet…

  • Ted Calouri

    If Lenovo was influenced by Kutcher’s role as Steve Jobs, they may want to go back and watch a few episodes of That 70s Show to adjust their expectations.

  • terpski

    What does this dummy know about anything except for how to smoke weed?