In worried anticipation over the Galaxy S4, Schiller continues trash talking Samsung

by: Andrew GrushMarch 14, 2013

Galaxy S4

Apple marketing chief Phil Schiller must be quaking in his iBoots right about now, knowing that today is the day that the Samsung Galaxy S4 will officially be unveiled. He certainly seems busy trash talking Samsung and Google in the meantime.

Yesterday Schiller was interviewed by the Wall Street Journal, where he mentioned fragmentation in Android but largely focused on how the out-of-box experience was supposedly inferior with Android. That same day he also spoke with Reuters, bringing up many of the same points but shifting focus around how most users don’t have the latest Android updates and how the Samsung Galaxy S4 itself will likely be shipping with a ‘year old’ version of Android.

“With their own data, only 16 percent of Android users are on year-old version of the operating system,” Schiller is quoted as saying. “Over 50 percent are still on software that is two years old. A really big difference.”

Then came the direct attack on the Galaxy S4: “And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old,” he said. “Customers will have to wait to get an update.”

Apparently not one to let sleeping dogs lie, Schiller finished up his attack by mentioning research from third parties that supposedly showed people who have iOS devices use them more than people who have Android.

Is there any legitimacy to Schiller’s claims?

I’ll be honest, yes, there is fragmentation with Android.

From carriers to vendors, the process of rolling out updates to Android is somewhat complicated and sometimes it does take a while for a newer version on Android to reach certain devices. This is the price paid for an open system where one brand doesn’t control both the hardware and the software.

That said, just because a user is on an older version of Android doesn’t mean they aren’t happy with their mobile device. It is also worth mentioning that even though upgrade fragmentation might exist, as long as your phone isn’t totally out of date hardware-wise, it should still run the majority of the apps found on Google Play regardless of the version of Android running on it.

As for the claim that the Samsung Galaxy S4 is shipping with a year old version of Android, am I missing something here? As far as I’m aware, the S4 will feature Android Jelly Bean 4.2. Android 4.2 was announced on October 29th. No matter what way I do the math, I don’t reach a year. I clearly don’t know how to do math as well as Apple.

For argument’s sake, let’s say the Galaxy S4 shows up with Jelly Bean 4.1, which was announced on June 27th of 2012 – still not a year.

Of course Schiller was probably pointing out that Key Lime Pie is just around the corner, and that the Samsung Galaxy S4 won’t have it out of the box. While some Key Lime action at launch would have been great, what’s wrong with Jelly Bean? I guess I don’t see this as a huge problem like Schiller seems to suggest.

I will admit that on the matter of iOS users being happier with their devices than Android users, Apple does manage to rank higher in overall customer satisfaction, with about 70% satisfaction compared to Android’s 50%. In regards to the rest of his argument though, it seems that he is basically grasping at straws.

What do you think, is Apple simply scared that the Galaxy S4 will make people turn away from the iPhone for good?

  • Stephan


    BTW, just wondering, does CyanopgenMod classify as android, I mean it is based on android, but is it classified as it. If not then a lot of the numbers could be wrong.

    • Marsg

      It is but I think they only count official releases, I’m on the GNex with 4.2.2 since day one. + most of those gingerbread device will never get ICS or jelly bean because they are either old devices or low end ones like the prepaid at&t ones.

      • Bradley

        lol thats funny Marsg you must not know the goal of cyanogenmod im on a samsung fascinate with shipped with 2.1 which im now on cm10.1 90% devies shipped with android 1.6 or up probaly has jellybean. i think cyanogenmod should be counted as a release if all androids ran on cyanogenmod there would never be a out of date phone or fragmentation again

        • Marsg

          Sorry I ment officialy. I know a lot of people with older devices are running CM but the way they gather the data on OS adoptions is by comparing the number of individual devices sold with the version status. For instance Samsung has sold over 100 million galaxy s devices and the S3 makes up around half of that so 50% of galaxy devices are running on jellybean.

          • ddas

            ^^ Link to Google’s official OS ditribution, only OEM ROMS are counted. And I have a feeling Marsg that the way they count it is by play store activity. The S3 shiped with ICS by default, people have to update it to get JB.

    • MasterMuffin

      Of course Cyanogenmod is Android o.O

    • joey

      yes it is imo and i herd the creator of CyanopgenMod has been working for Samsung full time for 1+ yrs now.

  • He’s going to eat his words if the S4 surprises everyone with KLP coming OotB.

    • Alex13809

      in the S4 come with KLP OotB, a LOT of pants are going to have to be changed!

  • MasterMuffin

    Someone’s little scared. Apple devices may get the updates fast, but they have lot of problems with the updates still. My iPad 3 (yes, I own an Apple device, don’t kill me :D) got the iOs 6 update and ever since it has been laggy and buggy. Especially App Store takes ages to load the images and app pages and it doesn’t accept my input and crashes AND if I click something in App Store (like Youtube in the most downloaded apps list), it opens something else. I press it again, it opens something else. You should really work on your problems, not bash the competition with superior products!

    • You are probably using the iPad wrongly… Not clicking the app in the right angle, or something like that.

      • MasterMuffin

        Oh that must be it. My bad :D

        • joey

          you have to hold it with one hand, standing on one foot, don’t cover the top section of the device, away from micro waves, etc….

        • Two options:
          1. you have to feel the icon with your “mind’s eye”!
          2. let your dog do it for you!

    • Apple mustn’t be aware of the problem with the app store. There is no way they would delay even one second when talking your money.

  • I ve always said the main problem con android are updates, they are so stupid, beign preaproved by the carrier? Manufacturer maybe.
    Android still is going to dominante and win this race in the long run, processors are going to become faster and more efficient, and the reason why apple is smoother with less hardware requirements is OPTIMIZATION. But after 2-3 years from now that point will be mute.

    Only recommendation is to meanwhile android devices should stick to similar hardware just like right now snapdragon is mostly on every device

  • Xia Zhu

    I HATE how Apple always beats on the dead horse called “fragmentation” and the “adoption rate” of how their hardware has the “latest software”

    yeah sure… it’s just a number “ohhh I have iOS6!!! beat that Gingerbread!” sure… but your iPhone 3GS or 4 with iOS6… have HOW MANY of the “features” available to the newest devices? how many apps are “incompatible”?!

    or even, how do those “features” compare to a “year old” or even “2 years old” Android?

    “fragmentation” and “adoption rate” are a statistical gimmick that Apple came up with that means absolutely squat… it’s only a number… you can flaunt your number as much as you want but deep beneath, you aren’t getting much out of that number… Android on the other hand…

    • MasterMuffin

      And as I said in a comment above, newer iOs versions are laggy on “older” devices (I thought iPad 3 was new, but it seems that Apple doesn’t care about older users, they just want da money)

      • Marsg

        Lol I was trying to send a friend a homework assignment over drop box, it took her like 4 min to download it on the iPhone 4S , takes around 7-10 seconds on my galaxy nexus

  • People pay too much attention to that company and what they think. I spec’d up my requirements and bought the best match. I happened to choose Android, it’s not perfect, I am very happy. I am tempted by Tizen (nothing else) but not yet.

  • “Yeah, Android is fragmented, and yeah, more iPhone customers are happy than Android customers, but still…”

    • Jaime Larios

      Yeah but you can’t compare an entry level Android device with an iphone. Is there were the trick is done.

  • rick

    Contrary to apples “”updates”” android’s updates are UPgrades not ios DOWNgrades

  • This is the only way they can get attention today… They are seriously just quaking in their I shoes and boots

  • Quryous


    Sounds to me like what is called “penis envy.”

  • brady

    I think he’s butthurt because Android updates are actual overhauls of the operating system and iOS updates are new icons.

  • steve “blow” jobs

    they are not just scared, they are iScared.

  • IScared!

  • Benedict Tan

    I think given the growth of Android we can agree that the only people who care enough about fragmentation to bring it up all the time are the minority and Apple. Consumers generally still don’t care.

    Secondly, I wouldn’t brag about my users not having enough of a life to put down their devices to enjoy said life. Just saying.