Oh my, Apple strikes back in its ever so entertaining feud with Samsung… This time the occasion is Earth Day. Yes, really.
On April 22, ecologists celebrate Earth Day, a worldwide event dedicated to drawing attention to the problems of our environment. Earth Day also happens to be the perfect opportunity for Apple to take a swipe at Samsung and show its commitment to all things green.
Apple placed full-page ads in two highly circulated British newspapers, The Guardian and Metro, whose headline reads “There are some ideas we want every company to copy,” a clear hint at archrival Samsung. “There’s one area where we actually encourage others to imitate us,” reads the copy of the app, to really drive the point home.
The two companies have been embroiled in a vicious legal war for the past few years, with Apple repeatedly calling out Samsung for copying the design and features of the iPhone and iPad. Right now, in a courtroom in San Jose, the two companies are sparring in a suit potentially worth billions. Apple is accusing Samsung of infringing patents allegedly worth $2.2 billion, while the Korean company is in turn demanding $7 million as compensation for two patents that Apple allegedly encroached on.
Apple is, in fact, one of the greenest technology companies, at least when it comes to its cloud offerings. The company just launched a new section on its website where it showcases its environmentalist initiatives. CEO Tim Cook himself took the time to voice over this green-themed ad dubbed “Better”.
For its part, Samsung is no stranger of taking on Apple. The company regularly pokes its Cupertino rival in its ads. Here’s one of the most recent ones and here’s the ad that made Apple marketing boss Phil Schiller feel a bit insecure back in 2011.