Apple drops “highest resolution” claim, because of the Pixel, of course

by: Bogdan BeleMarch 27, 2013

Chromebook Pixel Hinge AA

The MacBook Pro “highest resolution” tagline, that Apple has been using on its dedicated section of the site, seems to have been retired, and Chromebook Pixel is the culprit.

As 9to5Mac has noticed, Apple has changed the tagline on said website to “Higher performance has never been so well-defined” – the previous one was “The highest-resolution notebook ever. And the second highest”. It was, of course, defining the 15 and 13-inch Macbook Pro models, with resolutions of 2880 x 1800 and 2560 x 1600 pixels,  respectively.

And while the 15-inch version still has the largest resolution around, the 13-inch model is no longer second in terms of resolution, because the Chromebook Pixel (first brought to the world’s attention by new Google employee Francois Beaufort) has a resolution of 2560 x 1700 pixels. So Apple has finally covered its bases, and it now says that the 13-inch model is “just as impressive”. The previous description called it “the only thing that even comes close”.

Do you think Apple will create a larger resolution 13-inch Macbook Pro, and get the tagline back?

  • good thing apple changed it before they receive criticisms…

  • Prox

    Unfortunately the Mac Book has more functionality.

  • Dominic

    Prox….functionality is of course relative. People who virtually live in the cloud will find the Chrome Pixel very functional.

    • Jusephe

      Ujsť like any prehrali notebook with highend red screen

      • Jusephe


  • RarestName

    As a Windows supporter, I would still choose the MacBook over the Pixel.

  • badcode

    Less resolution and better GPU, please. Mac have been always (sadly) famous for his low performance GPUs in the 13inch macbooks (I speak from experience, too). Even if you pay almost $2000!! Proud of making s**t. Just ridiculous.

  • kascollet

    Records are made to be beaten. Still, Apple is the one who brought this innovation to the market (quadrupling pixels to improve legibility, one phones and laptops and tablets). Don’t we forget that.