Apple Lawsuit over iPad Name: A Lost Cause in China

by: Christine TorralbaDecember 10, 2011
4 18 6

It seems like Apple is trying to earn itself more money by filing infringement cases with their biggest competitors. If you’ve been following us, you may have read about our earlier report on the ongoing infringement case Apple filed against HTC. A new case, however, has been rejected by a court in southern China. This was for the case in which Apple filed a lawsuit against a Chinese technology company for infringing the iPad trademark.

Despite the fact that Apple is already considered as the market leader in smartphones and tablets, it is still dealing with a few roadblocks in the east. Considering it is a key growth region for Apple, the discovery of fake Apple stores in the southwestern Yunnan province can definitely hurt its image. These fake branches were discovered in the early part of 2011.

Sadly, Apple’s complaint was rejected by the Intermediate People’s Court in the southern boomtown of Shenzhen. This has put Apple’s lawsuit against Proview Technology (Shenzhen) into a much deliberated struggle over the use of the trademarked name. As for Proview’s side, the company claimed that they have lawfully registered the trademark as early as 2000. This was for a series of products to be distributed in several countries, China included. They also provided court documents.

Considering the launch of its own iPad tablet came a few years later than the Chinese brand, Apple had already discussed the possibility of producing the device. This was then panned by many through online forums and Twitter because Apple chose a name that, ironically, coincides with a woman’s hygiene product. After the success of the iPad, jokes about its name came to an abrupt stop—proving that its own capabilities were much superior compared to its name. Until today, iPad sales are still soaring and are far from the success of other companies.

Contrary to its success, the legality of using the iPad name is considered crucial for Apple. This is particularly true since the company has plans of opening more stores in China. With the unfortunate turn of events of the lawsuit, executives are planning to simply scratch the surface in China, in terms of its sales.

Course of Action

Rumor has it that Proview Technology (Shenzhen) has taken legal action against this infringement battle. A spanking amount of 10 billion Yuan or $1.5 billion is being sought by Proview as compensation for the copyright infringement filed by Apple. Apart from dealing with the lawsuit against its trademark, Apple is also on a constant battle against counterfeiters.

[Source: Reuters]

  • OperationHorror

    The writers on this site get worse daily, I think this was the nail in the coffin. Between the poor writing, the useless opinion articles and the “this phone vs this phone: stupid comparison name” articles.. where’s the actual content? This site reads like a personal blog but with a bunch of people posting to it.

  • 8PAQ

    Oh I see so this is just a purely Apple bashing article and not even an Apple bashing article disguised as an Android news story.

    • Demetris Drakos

      So an article by a reputable news agency that contains no opinions and only hard facts is now considered Apple-bashing? It’s good to see just how secure you apple fans are ;)

  • Apple pwoned by Proview in southern China for copyright infringements… about time someone stood up to Apple with their stolen names, ideasand technology. In addition, Apple also got pwoned in Germany bey Motorola for intellectual patent infringements, namely the GPRS technology they have no right to use in their devices… Apple have been stamping their feet and spitting out their dummies for too long, taking other companies to court, is the start hopefully when they get a taste of their own medicine… love it mmwwahhhhaaaaahhhaaa..

  • Anonymous

    Update: Apple Inc. (AAPL) discovered these conterfeit apple stores after reports that the products sold had good battery life and excellent reception.