Apple iPhone lags behind Coolpad 8060 in China sales

by: Conan HughesJanuary 28, 2013

Coolpad 8060

Talk about David and Goliath. A small Chinese company that barely makes up a percent of Apple’s gigantic size is selling the Coolpad 8060 smartphone in droves, surpassing even the popular iPhone in its home country.

The company, also named Coolpad, is just one of several smartphone merchants that are outselling Apple by offering devices under $160 or less. That’s less than one-fifth the cost of buying the premium iPhone. Despite its smartphone sales doubling in 2012, Apple only ranked 6th place among the top smartphone vendors over the year, behind domestic manufacturers Lenovo, ZTE, and Huawei. Coolpad managed to reach the third spot, while Samsung came out on top.

Apple’s lack of response for a low-cost smartphone solution has limited its traction in China, as the success of the Coolpad clearly shows the inexpensive preference of the up-and-coming Chinese middle class. Besides the price factor, Android has also successfully achieved in becoming a household name and the better choice to obtaining a smartphone.

Despite the troubling news, Apple cannot just overlook the emerging Chinese market. In fact, the Cupertino-based company has plans to reaching out China’s dominant middle class: setting up more stores, allowing installment payment plans, and striking a deal with the country’s largest phone company in terms of subscribers, China Mobile.

If the rumors are true, the so-called iPhone Math could also be Apple’s answer for a low-cost iPhone to target the emerging markets.

  • kascollet

    Why talk so much about Apple’s strategy for china ? I thought it was all about Android here.

    • Agreed… I couldn’t give a rats a$$ about what Apple do lol Overpriced, over hyped, hypocritical, bully of a company that in all honesty, if they didn’t exist, the world would be a better place.

      • kascollet

        Man, this is fanboyism at its best !
        Useless comment, very well suited to this useless topic.

      • Actually Apple has help innovates move along.

        Apple helped bring overlapping windows, even though most of the other GUI was stolen, for desktops, I still prefer Windows the know how to maximize windows correctly.

        Apple release OS X in around 2000 which made Microsoft respond with XP and then later with Vista (they should never have released Vista). Then Microsoft produced Windows 7 (my most favorite OS)

        Apple also simplified the MP3 player and move the music industry into the digital age.

        Apple brought the smartphone to the masses, which lead people to look at buying smartphones over feature phones. With AT&T exclusive hold over the iPhone for so long, made Verizon respond with advertising and pushing Android.

        Apple release the iPad which made tablets popular which has help bring us the tablet industry as we know it.

        Apple is not perfect and I do think they are overpriced, over hype and a bully. But when Vista was released I almost switch to an iMac, and the world would not be a better place without Apple it would be worse. Microsoft might have stuck with DOS and might not have release windows and all. Android wouldn’t be the touch screen we know because the beta version before the iPhone looked alot like the blackberry. Android probably would be more secure because its main rival would have be blackberry and palm and windows mobile if the iPhone was never released. It still might be laggy like it was in 2.3, and people wouldn’t notice so much because we wouldn’t have the iPhone’s smoothness to compare it to. The world would be a completely different world without Apple, think what Apple has contributed to this world and not the evil empire its is becoming (remember Microsoft’s evil empire days in the 90’s?).

        • dwadm

          Apple WAS once a great company. I truly respect them once. ONCE.

    • AA talks about and what happens in the mobile industry. They talk about Apple because they are Androids main competitor, it’s not always Apple this and that some times they talk about the Windows phone and recently about Black Berry. It is very simple they find rumors or news and they want to share it with others that haven’t seen or heard about.

  • 800×480 screen and Android 2.3? Ugh! Amazing that people buy that stuff. I guess I bought one… three years ago.