IDC: iPad drops to 50.4% market share, Android tablets surge in Q3

by: Bams SadewoNovember 5, 2012


Wonder why Apple – under Tim Cook’s regime — changed its mind about releasing a mini version of the iPad? The latest IDC report on worldwide tablet shipments in Q3 2012 may provide some hints.

According to the research firm, Apple’s stronghold of the tablet market may not be as unbreakable as once believed, as its share fell from 65.5% to 50.4% — a quarter-on-quarter drop of 15.1%.

Meanwhile, led by Samsung and Asus, the Android army of tablets continued to steal Apple’s thunder in the marketplace. Samsung shipped 5.1 million tablets in the third quarter of the year, an increase of 115% from the previous quarter. It now controls 18.4% of the market. As for Asus, thanks to the popularity of the Nexus 7, the Taiwanese manufacturer grabbed 8.6% of the tablet market share, up 242.9% from Q2 2012.

Even though the revamped Kindle Fire and the Kindle Fire HD weren’t released until mid-September, Amazon managed to grow its market share to 9% in Q3 and sneak its way into third place. Rounding out the top 5 is Lenovo, which shipped 0.4 million tablets in the quarter, bolstered by a strong performance in China.

Mind you that only Apple is reporting actual sales, while the figures for the other manufacturers indicate units shipped. Given this inconsistency, the iPad’s actual share might be a bit higher.

All in all, the tablet market grew 49.5% in Q3, a 6.7% improvement over the number posted in Q2. With several new tablet offerings from Google, Asus, and Samsung, as well as Apple, are being released in the final quarter, we’ll see in the next report whether the price advantage that many Android tablets have can keep their momentum alive.

  • 8PAQ

    Does that mean that iPad Web usage (or any usage for that matter) market share of all tablet devices will soon finally fall below 90%?

  • Jared Persinger

    Nexus 10 for me!!!

  • On a Clear Day

    “All good things must come to an end”,

    which is what we now see unfolding with Apple, its products and their eroding smartphone and ipad market share.

    Android cannot help but ultimately eclipse iOs.

    I mean, really, WHY would anyone who has taken the time to truly investigate the virtual cornucopia of ever more polished and powerful, affordable Android devices – with their constantly improving lists of features (that actually work instead of needing to be apologized for) choose to allow themselves to become part of Apple’s captive audience?

    Steve Jobs was a smart man; no doubt about it, but his thinking was and as currently still deployed by his legacy of minions manning the battlestations at Apple – is still no less fatally flawed and doomed to failure than when he was alive.

    The Force that underlies the universe and our individual consciousness and ever changing river of reality we all float upon; ultimately, always and only favors those who approach life with an open ended, positive, life embracing paradigm that encourages creative expression. It never has, and never will long sustain those who attempt to constrict the market, the political arena or individuals from seeking change and greater self-expression and freedom – simply because doing so serves their personal and/or financial agendas.

    This applies to both political dictatorships as well as business oriented ones.

    • Let’s hope Apple will at some point reduce its prices and remain as a minor player, just as on the PC market: diversity is good, even though Android as an open-source OS definitely deserves first place. Oh, and Apple needs to quit patent-trolling, or it deserves to disappear completely.