Apple apology to Samsung hits newspapers in the UK, but is it better this time around?

November 2, 2012
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Remember how Apple lost its Galaxy Tab 10.1 injunction quest in the UK earlier this year? In short, a UK judge found that the Samsung Android tablet is “not as cool” as the iPad – it’s still a win – and therefore the device was not banned from selling in the region.

Moreover, the court ordered Apple to apologize to Samsung both in print, in local newspapers, but also on its UK website. The iPhone maker has posted an apology on its website just a few days ago, after its appeal on this ruling failed, in its own, out of the box way. Apple didn’t really apologize to Samsung, but instead posted details about this ruling and different rulings in other Apple vs Samsung similar cases that targeted the Galaxy Tab in other countries.

And it looks like the courts didn’t appreciate Apple’s wit, and the company will have to repost that online apology.

Fast forward to today and we find out via Gizmodo UK that Apple has done its job and took ads in local papers to acknowledge the defeat it suffered in its battle with Samsung. But again, the wording of the ad – see image above – is made in such a way to avoid actually saying sorry in any way. Will the courts force Apple to repost the ad?

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