Apple $1 billion court win causes resale market to overflow with Samsung devices, prices drop
The recently obtained $1 billion win for the iPhone maker in the U.S. Apple vs Samsung trial has all sorts of ripple effects that capture the attention of the media. While Samsung is determined to continue to fight Apple in court despite this “worst scenario” for the South Korean Android device maker, there are side effects that are already felt.
A few days ago we reported that after the verdict was made public, Samsung’s market cap dropped $12 billion. Now we hear that the second-hand smartphone market also has to suffer following the Apple win.
MarketWatch reports that Gazelle.com registered a 50% increase in Samsung smartphones over the past few days, which resulted in a 10% price drop for those devices. Apparently at last some Samsung device buyers are dumping their old devices:
“Consumers seem to be jumping ship,” says Anthony Scarsella, chief gadget officer at Gazelle.com. “We expect this trend to continue, especially with this latest verdict.”
The same phenomenon has been observed at other similar online retailers including TechBargains.com and NextWorth.com:
[…] even before the ruling Android products didn’t hold their resale value as well as iPhones. The Samsung S II — which sells for $199 new on a two-year contract, the same as a 16GB iPhone 4S — currently goes for $90 on resale site NextWorth.com.
It will be interesting to see whether the resale price of Samsung devices will continue to drop, or whether this is just a temporary response from the market, in the wake of the unfavorable verdict Samsung received a few days ago, a verdict that’s determined to fight at all cost.
Have you sold, or are planning to sell an old Samsung device following Apple’s win? How much are you asking for your device?