Angry Birds developer Rovio certainly went all out with their marketing for their hit game’s newest edition, Angry Birds Space.
- Its announcement was beamed to Earth from the International Space Station.
- On launch day, Seattle’s Space Needle tower was turned into a giant slingshot.
- This edition is also being promoted through partnerships with NASA, National Geographic, Samsung, Walmart and Nickelodeon, to name only the largest partners.
With the entire Angry Birds series accruing over 700 million downloads, the pressure on Rovio to go above and beyond, was, well, of astronomical proportions.
But the super-massive marketing strategy has certainly paid off! Only after a few hours after its launch (pun intended), Angry Birds Space has skyrocketed (sorry, I can’t help it) to the top of the App Store charts in over 28 countries. It is the top selling paid app in dozens of countries including the US, Mexico, the UK, Germany, France, Norway, Denmark, Greece, Belgium, Finland, Russia, China, India, Indonesia, Japan, South Korea, Australia, Hong Kong, Israel, and Switzerland.
It’s very likely that ABS is already the top app in the Play Store too, but Google didn’t update the charts yes. We do know however that, at the time of this writing, Angry Birds Space has over 25,000 reviews on the Play Store, from which a whopping 22,800 are five-star ratings.
Angry Birds Space is available on the Google Play Store for free for the ad-supported version, and for $0.99 for the ad-free version. You can download it here. The game is also available in the Amazon Appstore and on Apple’s App Store.
If you missed it the first time around, or just want to see it again, here is a video of the incredible announcement of Angry Birds Space from the International Space Station.