Okay, this may seem harsh but it’s worth the pun: a Taiwanese guy has dressed himself up to be a Steve Jobs look-a-like and promote an Android tablet from a Taiwanese manufacturer. And since the Apple creator is already dead, the Taiwanese comedian/impersonator Ah-Ken has used some angel’s wings and a halo.
The ad talks about the Action Pad, the latest Android powered tablet from Action Electronics.
Sporting the trademark look of Jobs—a black turtleneck sweater and blue jeans, the ad got a lot of people thinking that he is making a spoof out of Jobs’ typical character. But in reality, the ad nor the comedian has not made any direct remark that he is was Steve Jobs. So even though there are several who are quick to assume that he is using the character as a spoof, no one can really verify it.
“Introducing the new generation of the pad,” says Ah-Ken. “Thank God I finally get to play other tablets.”
The Public’s Reaction
Personally, I do not like the thought of making a spoof of a dead guy. Had Jobs been alive, it would have been totally understandable. Several feel the same way as I do, many even commented on YouTube that the branding was ‘distasteful and disgusting.’ Some even called to boycott the company.
Jobs died last October and has been quoted to refer to Android as ‘shit’ (excuse my French). His biography even quoted him that he was going to ‘destroy’ Android and prepared to go to ‘thermonuclear war.’
Side of Action Electronics
As for Action Electronics, Chelsea Chen (a spokeswoman of the company) has been heard saying:
“Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good.”
On the feedback of people on the video:
“It’s just an impersonator, not Jobs,” Chen said. “We have no choice but to use Android, we can’t use iOS.”
This is the third time Taiwanese people used an image of Steve Jobs to promote their products—after a green tea drink promotion and a satirical news video by Next Media Animation.