“Google has no plans and we have nothing to announce,” said Android chief Andy Rubin when asked about Google’s mobile devices benefiting from an offline sales presence during an hour long roundtable discussion with reporters at Mobile World Congress in Barcelona, Spain on Tuesday.
In other words, Rubin denied claims that Google would be launching retail stores in late 2013. He said that with the rise of online reviews and word of mouth, retail stores aren’t a requirement:
“For Nexus, I don’t think the program is far enough along to think about the necessity of having these things in a retail store.”
Rubin is right too. Just about everyone is connected to the web and a simple Google search for “nexus 4 review” brings up nearly 81 million results. While retail stores have their place, they certainly aren’t needed with how connected the world has become.
Hands-on experiences aren’t needed as much as they used to be. We can read about other people’s experiences with a device through social networking, video and so on. Besides, if Google were to launch a retail store, it won’t have much to show, as it’s still in its infancy when it comes to creating its own hardware.